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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Brand image"
~subject:"Online-Marketing"
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Brand image
Online-Marketing
Brand management
195
Markenführung
195
Consumer behaviour
79
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79
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71
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45
Markenartikel
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Journal of marketing management : MM
Journal of travel and tourism marketing
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Journal of business research : JBR
389
The journal of product & brand management
295
The journal of brand management : an international journal
289
Journal of retailing and consumer services
182
European journal of marketing : EJM
83
Journal of marketing communications
79
Marketing intelligence & planning
78
Psychology & marketing
76
Asia Pacific journal of marketing and logistics
72
SpringerLink / Bücher
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of strategic marketing
62
International journal of hospitality management
61
Journal of promotion management : innovations in planning and applied research
60
International journal of internet marketing and advertising : IJIMA
59
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of international consumer marketing
53
Journal of the Academy of Marketing Science
50
International journal of advertising : the review of marketing communications
49
Cogent business & management
48
Journal of marketing
47
Marketing letters : a journal of research in marketing
47
Journal of global marketing
45
Journal of promotion management : JPM
45
Tourism management : research, policies, practice
45
International journal of consumer studies
44
International marketing review
44
The IUP journal of brand management : IJBRM
44
The journal of consumer marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Innovatives Markenmanagement
33
Journal of Islamic marketing
33
Journal of fashion marketing and management
33
Qualitative market research : an international journal
31
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ECONIS (ZBW)
79
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79
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Wellness tourism experience and destination brand love
Kim, Sung In
;
Al-Ansi, Amr
;
Lee, Jin-soo
;
Chua, Bee-Lia
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10015049488
Saved in:
5
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
6
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
7
The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
8
Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
38
(
2021
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10012440375
Saved in:
9
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
10
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
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