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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing : journal of research and management"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"spa"
~source:"econis"
~subject:"Impact assessment"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Impact assessment
Konsumentenverhalten
Volatility
Consumer behaviour
326
Marketing management
123
Marketingmanagement
123
Brand management
104
Markenführung
104
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
85
Relationship marketing
85
Marketing
76
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71
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Piacentini, Maria
7
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6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
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2
Brownlie, Douglas
2
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2
Cappellini, Benedetta
2
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2
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Journal of marketing management : MM
Marketing : journal of research and management
Journal of retailing and consumer services
1,936
Journal of business research : JBR
1,931
Energy economics
993
Applied economics
809
International journal of hospitality management
761
International journal of consumer studies
754
Finance research letters
706
Economic modelling
672
Psychology & marketing
655
Applied economics letters
600
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Economics letters
581
Journal of banking & finance
508
International review of financial analysis
469
International review of economics & finance : IREF
443
Management science : journal of the Institute for Operations Research and the Management Sciences
416
The North American journal of economics and finance : a journal of financial economics studies
396
Asia Pacific journal of marketing and logistics
392
The journal of product & brand management
392
Technological forecasting & social change : an international journal
386
Journal of econometrics
374
Tourism management : research, policies, practice
365
The journal of futures markets
351
European journal of marketing : EJM
348
The journal of brand management : an international journal
348
Journal of international money and finance
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
The American economic review
342
Journal of risk and financial management : JRFM
341
Research in international business and finance
337
Food policy : economics planning and politics of food and agriculture
322
Journal of travel and tourism marketing
318
Cogent business & management
316
Journal of international consumer marketing
312
Journal of retailing
304
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
303
Journal of economic behavior & organization : JEBO
303
Journal of marketing communications
298
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ECONIS (ZBW)
Showing
1
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10
of
327
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1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
6
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
7
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
8
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
9
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
10
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
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