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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~type_genre:"Article in journal"
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Consumer behaviour
Impact assessment
Konsumentenverhalten
580
Theorie
227
Theory
227
USA
170
United States
170
Marketing management
165
Marketingmanagement
165
Internet marketing
153
Online-Marketing
152
Brand management
135
Markenführung
135
Beziehungsmarketing
125
Relationship marketing
125
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122
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122
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118
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118
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111
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107
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581
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Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Piacentini, Maria
7
Sun, Baohong
7
Braun, Michael
6
Hogg, Margaret K.
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Belk, Russell W.
5
Bronnenberg, Bart J.
5
Chan, Tat
5
Feinberg, Fred M.
5
Michaelidou, Nina
5
Salisbury, Linda Court
5
Veer, Ekant
5
Allenby, Greg M.
4
Arora, Neeraj
4
Carlson, Jamie
4
Desai, Preyas S.
4
Fader, Peter
4
Harris, Lloyd C.
4
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4
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4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
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3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Dennis, Charles
3
Devlin, James F.
3
Donkers, Bas
3
Dukes, Anthony
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Journal of marketing management : MM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,994
Journal of retailing and consumer services
1,935
International journal of consumer studies
760
International journal of hospitality management
759
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Applied economics
461
Energy economics
436
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
Applied economics letters
372
Technological forecasting & social change : an international journal
368
Tourism management : research, policies, practice
365
Economic modelling
359
The journal of brand management : an international journal
356
Management science : journal of the Institute for Operations Research and the Management Sciences
349
European journal of marketing : EJM
348
Economics letters
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Cogent business & management
324
Journal of travel and tourism marketing
321
Journal of international consumer marketing
320
Food policy : economics planning and politics of food and agriculture
311
Journal of retailing
303
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
300
Journal of marketing communications
298
The American economic review
295
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Marketing letters : a journal of research in marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of marketing
289
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Journal of fashion marketing and management
284
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
282
Finance research letters
271
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ECONIS (ZBW)
581
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1
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
4
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
5
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
6
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
7
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
8
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
9
The end of the express road for hybrid vehicles : can governments' green product incentives backfire?
He, Cheng
;
Ozturk, O. Cem
;
Gu, Chris
;
Silva-Risso, Jorge M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 80-100
Persistent link: https://www.econbiz.de/10012493745
Saved in:
10
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
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