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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Consumer behaviour
Impact assessment
Online-Marketing
Konsumentenverhalten
965
Brand management
213
Markenführung
213
Brand image
197
Markenimage
197
Beziehungsmarketing
182
Relationship marketing
182
USA
178
United States
178
Marketing management
160
Marketingmanagement
160
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156
Social web
156
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149
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149
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117
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117
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115
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106
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105
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102
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87
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87
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79
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78
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72
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72
Marketing theory
70
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70
Dienstleistungsqualität
69
Service quality
69
Online retailing
64
Online-Handel
64
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1,021
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Woodside, Arch G.
10
Yi, Youjae
9
Belk, Russell W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Hollebeek, Linda D.
6
Broderick, Amanda J.
5
Chan, Eugene Y.
5
Lim, Weng Marc
5
Lowe, Ben
5
McKechnie, Sally
5
Michaelidou, Nina
5
Mitchell, Vincent-Wayne
5
Rauschnabel, Philipp A.
5
Sauer, Nicola E.
5
Spence, Charles
5
Veer, Ekant
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Carlson, Jamie
4
Das, Gopal
4
Dennis, Charles
4
Dibb, Sally
4
Felix, Reto
4
Gonc̦alves, Helena Martins
4
Gould, Stephen J.
4
Grewal, Dhruv
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Lunardo, Renaud
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Puccinelli, Nancy M.
4
Roper, Stuart
4
Sprott, David E.
4
Sung, Yongjun
4
Szmigin, Isabelle
4
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Academy of Marketing
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Journal of marketing management : MM
Psychology & marketing
Journal of business research : JBR
2,123
Journal of retailing and consumer services
1,971
International journal of hospitality management
794
International journal of consumer studies
764
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Applied economics
471
Energy economics
470
Tourism management : research, policies, practice
425
Technological forecasting & social change : an international journal
415
Management science : journal of the Institute for Operations Research and the Management Sciences
406
The journal of product & brand management
402
Asia Pacific journal of marketing and logistics
401
Applied economics letters
376
European journal of marketing : EJM
368
Journal of marketing research : JMR
364
The journal of brand management : an international journal
364
Economic modelling
359
Journal of travel and tourism marketing
351
Economics letters
348
Cogent business & management
344
Journal of marketing communications
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
327
Journal of retailing
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Food policy : economics planning and politics of food and agriculture
311
Journal of marketing
311
Marketing letters : a journal of research in marketing
305
Journal of the Academy of Marketing Science
302
The American economic review
301
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
300
The international review of retail, distribution and consumer research
296
Finance research letters
295
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
295
Journal of fashion marketing and management
290
The journal of consumer marketing
290
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ECONIS (ZBW)
1,021
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51
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51
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
52
Asking your phone or a frontline employee? : the influence of in-store information source on choice overload, responsibility, and confidence among young consumers
Schäfers, Tobias
;
Keßenbrock, Andreas
;
Cziehso, Gerrit
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1877-1893
Persistent link: https://www.econbiz.de/10014338331
Saved in:
53
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
54
Avoiding through glossiness and approaching through matte : the effect of visual finish on perceived product effectiveness
Huang, Yunhui
;
Song, Wenjing
;
Yang, Lu
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 262-273
Persistent link: https://www.econbiz.de/10014290533
Saved in:
55
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
56
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
57
Bring it on! : package shape signaling dominant male body promotes healthy food consumption for male consumers
Qian, Da
;
Yan, Haifeng
;
Pan, Li
;
Li, Ou
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10014338292
Saved in:
58
Chatbot or human? : the impact of online customer service on consumers' purchase intentions
Chen, Shili
;
Li, Xiaolin
;
Liu, Kecheng
;
Wang, Xuesong
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2186-2200
Persistent link: https://www.econbiz.de/10014432389
Saved in:
59
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
60
Circular or angular? : how nostalgia affects product shape preference
Gong, Xiushuang
;
Zhang, Honghong
;
Zhang, Xiadan
;
Wang, Yan
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 288-299
Persistent link: https://www.econbiz.de/10014290569
Saved in:
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