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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~person:"Herrmann, Andreas"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Herrmann, Andreas
Sung, Yongjun
6
Woodside, Arch G.
5
Roper, Stuart
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Brown, Stephen
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Kuanr, Abhisek
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He, Hongwei
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Hollebeek, Linda D.
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Journal of marketing management : MM
Psychology & marketing
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Die Betriebswirtschaft : DBW
3
Journal of business economics : JBE
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
European journal of marketing : EJM
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Zeitschrift für Verkehrswissenschaft : ZfV
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ECONIS (ZBW)
4
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1
The effect of brand gender on brand equity
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
31
(
2014
)
5
,
pp. 371-385
Persistent link: https://www.econbiz.de/10010362505
Saved in:
2
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
3
Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van
;
Lieven, Theo
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
Saved in:
4
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
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