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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~subject:"Brand extension"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Brand extension
Consumer behaviour
214
Konsumentenverhalten
214
Brand management
213
Markenführung
213
Brand image
197
Markenimage
197
Brand
106
Markenartikel
105
Beziehungsmarketing
52
Relationship marketing
52
Advertising effects
43
Werbewirkung
43
Social Web
38
Social web
38
Personality psychology
27
Persönlichkeitspsychologie
27
USA
26
United States
26
Internet marketing
25
Online-Marketing
25
Markentransfer
23
Luxury goods
21
Luxusgüter
21
Marketing management
21
Marketingmanagement
21
Celebrity endorsement
17
Celebrity-Werbung
17
Customer satisfaction
16
Kundenzufriedenheit
16
Emotion
15
Brand loyalty
13
Experiment
13
Markentreue
13
branding
13
Advertising
12
Viral marketing
12
Virales Marketing
12
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23
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
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English
23
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Dall'Olmo Riley, Francesca
2
Albrecht, Carmen-Maria
1
Anghelcev, George
1
Ashill, Nicholas J.
1
Backhaus, Christof
1
Bambauer-Sachse, Silke
1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Befurt, Rene
1
Bei, Lien-ti
1
Boisvert, Jean
1
Bravo, Rafael
1
Christensen, Glenn L.
1
Chu, Chia-hsien
1
Cuneo, Andres
1
DeRosia, Eric David
1
Duff, Brittany R. L.
1
Epstein, Leonardo D.
1
Esch, Franz-Rudolf
1
Gierl, Heribert
1
Goodstein, Ronald Charles
1
Gregan-Paxton, Jennifer
1
Gross, Philip
1
Guido, Francesca
1
Guo, Yue
1
Gurzki, Hannes
1
Hand, Chris
1
Herrmann, Andreas
1
Hu, Jing
1
Huang, Yunhui
1
Hüttl-Maack, Verena
1
Iversen, Nina M.
1
Jia, Yanli
1
Jin, Liyin
1
Keaveney, Susan M.
1
Klerx, Kimberly
1
Landwehr, Jan Rüdiger
1
Langner, Tobias
1
Le-Nguyen, Khuong
1
Lee, Thomas R.
1
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Journal of marketing management : MM
Psychology & marketing
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
European journal of marketing : EJM
12
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Paradigm : the journal of Institute of Management Technology
3
Sport management review
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
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ECONIS (ZBW)
23
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1
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10
of
23
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date (oldest first)
1
Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
2
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
3
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
4
Priming a cross-category brand alliance : the moderating role of attribute knowledge and need for cognition
Smarandescu, Laura
;
Rose, Randy
;
Wedell, Douglas H.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009716194
Saved in:
5
Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
Saved in:
6
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
7
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
8
Extend to online or offline? : the effects of web-brand extension mode, similarity, and brand concept on consumer evaluation
Jin, Liyin
;
Zou, Deqiang
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 755-771
Persistent link: https://www.econbiz.de/10009790979
Saved in:
9
The effect of consumer multifactorial gender and biological sex on the evaluation of cross-gender brand extensions
Ulrich, Isabelle
- In:
Psychology & marketing
30
(
2013
)
9
,
pp. 794-810
Persistent link: https://www.econbiz.de/10009792693
Saved in:
10
Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
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