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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Consumer behaviour
Impact assessment
Marketing management
Konsumentenverhalten
699
Brand management
486
Markenführung
486
Brand image
368
Markenimage
368
Brand
228
Markenartikel
225
Beziehungsmarketing
193
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193
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162
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101
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82
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49
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Guzman, Francisco
9
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7
Piacentini, Maria
7
Tadajewski, Mark
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Veer, Ekant
5
Veloutsou, Cleopatra
5
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4
Christodoulides, George
4
Dibb, Sally
4
Fetscherin, Marc
4
Harris, Lloyd C.
4
Hewer, Paul
4
Hunt, Shelby D.
4
Johnson, Lester W.
4
Krystallis, Athanasios
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Taheri, Babak
4
Tynan, Caroline
4
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4
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3
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3
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3
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3
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3
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3
Hamilton, Kathy
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Hollebeek, Linda D.
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
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Academy of Marketing
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Journal of marketing management : MM
The journal of product & brand management
Journal of business research : JBR
2,247
Journal of retailing and consumer services
1,969
International journal of hospitality management
781
International journal of consumer studies
763
Psychology & marketing
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Applied economics
464
European journal of marketing : EJM
454
Energy economics
436
Asia Pacific journal of marketing and logistics
417
Management science : journal of the Institute for Operations Research and the Management Sciences
400
The journal of brand management : an international journal
394
Technological forecasting & social change : an international journal
378
Tourism management : research, policies, practice
378
Applied economics letters
373
Journal of marketing research : JMR
373
Journal of marketing communications
368
Journal of strategic marketing
368
Industrial marketing management : the international journal for industrial and high-tech firms
361
Journal of marketing
361
Economic modelling
359
Journal of the Academy of Marketing Science
358
Economics letters
348
Cogent business & management
347
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
330
Journal of international consumer marketing
324
Marketing letters : a journal of research in marketing
318
Journal of retailing
314
Food policy : economics planning and politics of food and agriculture
311
Marketing intelligence & planning
309
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
306
International journal of retail & distribution management
302
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
301
The American economic review
299
Journal of business ethics : JOBE
297
The international review of retail, distribution and consumer research
296
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ECONIS (ZBW)
815
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815
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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