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~isPartOf:"Journal of marketing management : MM"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"mkd"
~language:"nld"
~language:"ron"
~language:"spa"
~subject:"Entwicklungsländer"
~subject:"Großbritannien"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Entwicklungsländer
Großbritannien
Konsumentenverhalten
Volatility
Consumer behaviour
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
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56
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Internet marketing
46
Online-Marketing
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Market research
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Marktforschung
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Kundenzufriedenheit
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Social marketing
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Emotion
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Brand
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Customer integration
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Kundenintegration
29
Bibliometrics
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Advertising effects
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26
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26
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370
Collection of articles of several authors
9
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9
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2
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Piacentini, Maria
7
Belk, Russell W.
6
Hogg, Margaret K.
6
Michaelidou, Nina
6
Szmigin, Isabelle
5
Varman, Rohit
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
Khare, Apoorv
4
Koenig-Lewis, Nicole
4
MacDonald, Emma K.
4
McKechnie, Sally
4
Tadajewski, Mark
4
Tynan, Caroline
4
Wilson, Hugh
4
Baines, Paul
3
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dermody, Janine
3
Devlin, James F.
3
Dibb, Sally
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Garry, Tony
3
Hamilton, Kathy
3
Hanmer-Lloyd, Stuart
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Jafari, Aliakbar
3
Jayawardhena, Chanaka
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Lim, Ming
3
Maclaran, Pauline
3
Moraes, Caroline
3
Palmer, Adrian
3
Quinn, Lee
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Tinson, Julie
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
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3
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Journal of marketing management : MM
Journal of business research : JBR
2,101
Journal of retailing and consumer services
1,947
Applied economics
1,252
Energy economics
911
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
885
International journal of consumer studies
787
International journal of hospitality management
753
Finance research letters
681
Intereconomics : review of European economic policy
674
Psychology & marketing
665
Economics letters
642
The economic journal : the journal of the Royal Economic Society
640
Economic modelling
618
Applied economics letters
604
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Journal of banking & finance
582
International review of financial analysis
508
International review of economics & finance : IREF
495
Applied financial economics
457
Management science : journal of the Institute for Operations Research and the Management Sciences
441
The journal of futures markets
437
European journal of marketing : EJM
418
Technological forecasting & social change : an international journal
410
Journal of international money and finance
403
Asia Pacific journal of marketing and logistics
399
The journal of product & brand management
392
Journal of development economics
386
Journal of business ethics : JOBE
385
Food policy : economics planning and politics of food and agriculture
377
The journal of brand management : an international journal
376
Tourism management : research, policies, practice
366
Journal of econometrics
362
The North American journal of economics and finance : a journal of financial economics studies
356
Journal of marketing research : JMR
348
Cogent business & management
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Research in international business and finance
345
Fiscal studies : the journal of the Institute for Fiscal Studies
338
Journal of travel and tourism marketing
335
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ECONIS (ZBW)
370
Showing
1
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10
of
370
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1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
6
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
7
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
8
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
9
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
10
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
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