//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~language:"ces"
~language:"eng"
~language:"pol"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Großbritannien
Konsumentenverhalten
301
Marketing management
116
Marketingmanagement
116
Brand management
100
Markenführung
100
United Kingdom
85
Beziehungsmarketing
80
Relationship marketing
80
Social Web
69
Social web
69
Brand image
62
Markenimage
62
Marketing
61
Marketing theory
53
Marketingtheorie
53
USA
50
United States
50
Internet marketing
44
Online-Marketing
44
Customer satisfaction
38
Kundenzufriedenheit
38
Market research
38
Marktforschung
38
Emotion
30
Social marketing
30
Brand
29
Markenartikel
28
Customer integration
27
Kundenintegration
27
Advertising effects
26
Dienstleistungsqualität
26
Service quality
26
Werbewirkung
26
Theorie
25
Theory
25
Viral marketing
25
Virales Marketing
25
Lieferantenmanagement
24
more ...
less ...
Online availability
All
Undetermined
90
Type of publication
All
Article
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
Konferenzbeitrag
Aufsatz in Zeitschrift
359
Conference paper
8
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
Czech
English
Polish
Author
All
Hogg, Margaret K.
6
Michaelidou, Nina
6
Piacentini, Maria
6
Belk, Russell W.
5
Szmigin, Isabelle
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
Koenig-Lewis, Nicole
4
MacDonald, Emma K.
4
McKechnie, Sally
4
Tadajewski, Mark
4
Tynan, Caroline
4
Wilson, Hugh
4
Baines, Paul
3
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dermody, Janine
3
Devlin, James F.
3
Dibb, Sally
3
Garry, Tony
3
Hamilton, Kathy
3
Hanmer-Lloyd, Stuart
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Lim, Ming
3
Maclaran, Pauline
3
Moraes, Caroline
3
Palmer, Adrian
3
Quinn, Lee
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Tinson, Julie
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Baron, Steve
2
Beatson, Amanda
2
Bennett, Roger
2
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
2,024
Journal of retailing and consumer services
1,942
International journal of consumer studies
777
International journal of hospitality management
747
Applied economics
724
Psychology & marketing
654
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
The economic journal : the journal of the Royal Economic Society
546
European journal of marketing : EJM
414
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
389
The journal of brand management : an international journal
371
Management science : journal of the Institute for Operations Research and the Management Sciences
351
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
341
Tourism management : research, policies, practice
341
Journal of business ethics : JOBE
337
Fiscal studies : the journal of the Institute for Fiscal Studies
331
Journal of travel and tourism marketing
325
Economics letters
323
Journal of international consumer marketing
320
Regional studies
316
The international review of retail, distribution and consumer research
315
Technological forecasting & social change : an international journal
314
Cogent business & management
305
International journal of retail & distribution management
304
Journal of retailing
303
Journal of marketing communications
298
Journal of marketing
292
Marketing letters : a journal of research in marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of fashion marketing and management
287
The journal of consumer marketing
283
Journal of consumer behaviour : an international research review
281
Journal of economic psychology : research in economic psychology and behavioral economics
281
The service industries journal
280
The economic history review : a journal of economic and social history
279
International journal of contemporary hospitality management
278
National Institute economic review
278
more ...
less ...
Source
All
ECONIS (ZBW)
359
Showing
1
-
10
of
359
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
6
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
7
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
8
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
9
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
10
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->