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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~subject:"Impact assessment"
~subject:"United Kingdom"
~type_genre:"Article in journal"
~type_genre:"Guidebook"
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Consumer behaviour
Entwicklungsländer
Impact assessment
United Kingdom
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
United States
56
Internet marketing
46
Online-Marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
Kundenzufriedenheit
39
Social marketing
32
Emotion
31
Brand
29
Customer integration
29
Kundenintegration
29
Bibliometrics
28
Bibliometrie
28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
27
Service quality
27
Werbewirkung
27
Viral marketing
26
Virales Marketing
26
Social Marketing
25
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93
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362
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8
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370
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
8
Konferenzbeitrag
8
Case study
2
Fallstudie
2
Systematic review
1
Übersichtsarbeit
1
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Language
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Piacentini, Maria
7
Belk, Russell W.
6
Hogg, Margaret K.
6
Michaelidou, Nina
6
Szmigin, Isabelle
5
Varman, Rohit
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
Khare, Apoorv
4
Koenig-Lewis, Nicole
4
MacDonald, Emma K.
4
McKechnie, Sally
4
Tadajewski, Mark
4
Tynan, Caroline
4
Wilson, Hugh
4
Baines, Paul
3
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dermody, Janine
3
Devlin, James F.
3
Dibb, Sally
3
Garry, Tony
3
Hamilton, Kathy
3
Hanmer-Lloyd, Stuart
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Lim, Ming
3
Maclaran, Pauline
3
Moraes, Caroline
3
Palmer, Adrian
3
Quinn, Lee
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Tinson, Julie
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
2,102
Journal of retailing and consumer services
1,952
Applied economics
1,172
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
1,099
Intereconomics : review of European economic policy
798
International journal of consumer studies
787
International journal of hospitality management
787
The economic journal : the journal of the Royal Economic Society
692
Psychology & marketing
666
Economics letters
594
Applied economics letters
590
Energy economics
587
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Economic modelling
580
Technological forecasting & social change : an international journal
496
Journal of development economics
478
The American economic review
450
Food policy : economics planning and politics of food and agriculture
435
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
432
Tourism management : research, policies, practice
428
European journal of marketing : EJM
418
Asia Pacific journal of marketing and logistics
400
The journal of product & brand management
394
Journal of business ethics : JOBE
389
Journal of international development : the journal of the Development Studies Association
386
Management science : journal of the Institute for Operations Research and the Management Sciences
382
The journal of brand management : an international journal
377
Regional studies
373
European economic review : EER
365
Oxford review of economic policy
362
Cogent business & management
360
Finance research letters
349
Fiscal studies : the journal of the Institute for Fiscal Studies
348
Journal of marketing research : JMR
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of travel and tourism marketing
335
Oxford economic papers
335
Journal of economic behavior & organization : JEBO
331
Oxford bulletin of economics and statistics
325
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ECONIS (ZBW)
370
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1
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370
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1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
4
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
5
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
6
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
7
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
8
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
9
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
10
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
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