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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~type_genre:"Article in journal"
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Beziehungsmarketing
Consumer behaviour
Impact assessment
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
United States
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Internet marketing
46
Online-Marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
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Social marketing
32
Emotion
31
Brand
29
Customer integration
29
Kundenintegration
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Bibliometrics
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Bibliometrie
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Markenartikel
28
Advertising effects
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Dienstleistungsqualität
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Service quality
27
Werbewirkung
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Viral marketing
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Virales Marketing
26
Social Marketing
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358
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9
Conference paper
7
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3
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Language
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English
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Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Veer, Ekant
5
Carlson, Jamie
4
Dennis, Charles
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Buttle, Francis A.
3
Carrigan, Marylyn
3
Conduit, Jodie
3
Cova, Bernard
3
Devlin, James F.
3
Hamilton, Kathy
3
Hollebeek, Linda D.
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Martin, Drew
3
Moraes, Caroline
3
Parsons, Elizabeth
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Andrews, Lynda
2
Ang, Lawrence
2
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
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Journal of marketing management : MM
Journal of business research : JBR
2,281
Journal of retailing and consumer services
2,058
International journal of hospitality management
874
International journal of consumer studies
766
Psychology & marketing
685
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Industrial marketing management : the international journal for industrial and high-tech firms
476
Applied economics
464
Energy economics
438
Asia Pacific journal of marketing and logistics
431
Tourism management : research, policies, practice
426
The journal of product & brand management
407
European journal of marketing : EJM
393
Technological forecasting & social change : an international journal
389
The journal of brand management : an international journal
380
Management science : journal of the Institute for Operations Research and the Management Sciences
379
Applied economics letters
375
Journal of marketing research : JMR
373
Journal of travel and tourism marketing
371
The journal of services marketing
370
Economic modelling
364
Journal of marketing
362
Journal of the Academy of Marketing Science
356
Cogent business & management
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Economics letters
346
Journal of retailing
340
Journal of international consumer marketing
328
International journal of contemporary hospitality management
321
The service industries journal
321
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
Marketing letters : a journal of research in marketing
315
Journal of marketing communications
314
International journal of retail & distribution management
312
Food policy : economics planning and politics of food and agriculture
311
The international review of retail, distribution and consumer research
311
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
301
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
299
Journal of business ethics : JOBE
298
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ECONIS (ZBW)
358
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41
Objects of desire : the role of product design in revising contested cultural meanings
Wilner, Sarah J. S.
;
Huff, Aimee Dinnin
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 244-271
Persistent link: https://www.econbiz.de/10011707535
Saved in:
42
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
43
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
44
Quantitative and qualitative insights into consumers' sustainable purchasing behaviour : a segmentation approach based on motives and heuristic cues
Eberhart, Andrea K.
;
Naderer, Gabriele
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1149-1169
Persistent link: https://www.econbiz.de/10011850327
Saved in:
45
Research frontiers on the dark side of consumer behaviour : the case of materialism and compulsive buying
Moschis, George P.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1384-1401
Persistent link: https://www.econbiz.de/10011850420
Saved in:
46
"Retweet for a chance to…" : an analysis of what triggers consumers to engage in seeded eWOM on Twitter
Soboleva, Alena
;
Burton, Suzan
;
Mallik, Girijasankar
; …
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1120-1148
Persistent link: https://www.econbiz.de/10011850317
Saved in:
47
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
48
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
(
ed.
);
Martin, Drew
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011753458
Saved in:
49
There is no dark side of customer aggression : it's all dark
Yagil, Dana
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1413-1420
Persistent link: https://www.econbiz.de/10011850424
Saved in:
50
This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick
;
Brandes, Leif
;
Chamberlain, Laura
;
Senior, Carl
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
Saved in:
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