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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Bibliometrie"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Bibliometrie
Consumer behaviour
Impact assessment
Online-Marketing
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Großbritannien
87
United Kingdom
87
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketing theory
60
Marketingtheorie
60
USA
56
United States
56
Internet marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
Kundenzufriedenheit
39
Social marketing
32
Emotion
31
Brand
29
Customer integration
29
Kundenintegration
29
Bibliometrics
28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
27
Service quality
27
Werbewirkung
27
Viral marketing
26
Virales Marketing
26
Social Marketing
25
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Undetermined
96
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Article
344
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11
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Aufsatz in Zeitschrift
355
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12
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12
Conference paper
7
Konferenzbeitrag
7
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2
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2
Fallstudie
2
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1
Übersichtsarbeit
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English
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Tadajewski, Mark
9
Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Hewer, Paul
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Canhoto, Ana Isabel Domingos
3
Carrigan, Marylyn
3
Cova, Bernard
3
Dennis, Charles
3
Dessart, Laurence
3
Devlin, James F.
3
Dibb, Sally
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Maclaran, Pauline
3
Malthouse, Edward C.
3
McDonagh, Pierre
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
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Academy of Marketing
2
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Journal of marketing management : MM
Journal of business research : JBR
2,355
Journal of retailing and consumer services
1,974
International journal of hospitality management
857
International journal of consumer studies
782
Psychology & marketing
709
Technological forecasting & social change : an international journal
619
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Applied economics
494
Tourism management : research, policies, practice
462
Energy economics
445
Cogent business & management
428
Management science : journal of the Institute for Operations Research and the Management Sciences
416
The journal of product & brand management
410
Applied economics letters
405
Asia Pacific journal of marketing and logistics
405
Journal of business ethics : JOBE
397
European journal of marketing : EJM
386
Journal of travel and tourism marketing
380
The journal of brand management : an international journal
374
Economics letters
365
Journal of marketing research : JMR
364
Economic modelling
361
International journal of contemporary hospitality management
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing communications
343
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
337
Journal of retailing
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of international consumer marketing
328
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
324
Food policy : economics planning and politics of food and agriculture
319
Journal of marketing
319
The American economic review
319
Marketing letters : a journal of research in marketing
315
Journal of the Academy of Marketing Science
308
Journal of hospitality marketing & management
303
The international review of retail, distribution and consumer research
301
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
299
International journal of retail & distribution management
298
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ECONIS (ZBW)
355
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1
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355
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1
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
2
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
3
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
4
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
5
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
6
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
7
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
8
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
9
Critical historical research method and marketing scholarship
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 841-864
Persistent link: https://www.econbiz.de/10011935679
Saved in:
10
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
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