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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Finanzkrise"
~subject:"Großbritannien"
~subject:"Konsumentenverhalten"
~subject:"Marketing theory"
~subject:"United Kingdom"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Finanzkrise
Großbritannien
Konsumentenverhalten
Marketing theory
United Kingdom
Consumer behaviour
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Beziehungsmarketing
82
Relationship marketing
82
Social Web
71
Social web
71
Marketing
68
Brand image
62
Markenimage
62
Marketingtheorie
60
USA
56
United States
56
Internet marketing
46
Online-Marketing
46
Market research
42
Marktforschung
42
Customer satisfaction
39
Kundenzufriedenheit
39
Social marketing
32
Emotion
31
Brand
29
Customer integration
29
Kundenintegration
29
Bibliometrics
28
Bibliometrie
28
Markenartikel
28
Advertising effects
27
Dienstleistungsqualität
27
Service quality
27
Werbewirkung
27
Viral marketing
26
Virales Marketing
26
Social Marketing
25
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103
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405
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419
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15
Sammelwerk
15
Conference paper
10
Konferenzbeitrag
10
Conference proceedings
5
Konferenzschrift
5
Case study
2
Fallstudie
2
Systematic review
1
Übersichtsarbeit
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English
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Tadajewski, Mark
10
Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Maclaran, Pauline
5
Szmigin, Isabelle
5
Veer, Ekant
5
Broderick, Amanda J.
4
Carlson, Jamie
4
Dennis, Charles
4
Dibb, Sally
4
Harris, Lloyd C.
4
Jayawardhena, Chanaka
4
Jones, D. G. Brian
4
Koenig-Lewis, Nicole
4
Lim, Ming
4
MacDonald, Emma K.
4
McKechnie, Sally
4
O'Malley, Lisa
4
Patterson, Maurice
4
Shankar, Avi
4
Tynan, Caroline
4
Wilson, Hugh
4
Baines, Paul
3
Banister, Emma N.
3
Bennett, Roger
3
Carrigan, Marylyn
3
Cova, Bernard
3
Dermody, Janine
3
Devlin, James F.
3
Doherty, Anne Marie
3
Garry, Tony
3
Hamilton, Kathy
3
Hanmer-Lloyd, Stuart
3
Hewer, Paul
3
Hunt, Shelby D.
3
Jafari, Aliakbar
3
McDonagh, Pierre
3
Moraes, Caroline
3
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Academy of Marketing
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
2,020
Journal of retailing and consumer services
1,947
Applied economics
909
International journal of consumer studies
783
International journal of hospitality management
755
Psychology & marketing
663
Journal of banking & finance
629
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
The economic journal : the journal of the Royal Economic Society
579
Economics letters
448
European journal of marketing : EJM
442
Journal of international money and finance
425
Applied economics letters
419
Management science : journal of the Institute for Operations Research and the Management Sciences
410
Economic modelling
403
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
394
Journal of business ethics : JOBE
380
The journal of brand management : an international journal
370
Journal of marketing research : JMR
366
Tourism management : research, policies, practice
350
Journal of financial stability
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Fiscal studies : the journal of the Institute for Fiscal Studies
344
Regional studies
328
Technological forecasting & social change : an international journal
328
Journal of travel and tourism marketing
321
Journal of the Academy of Marketing Science
318
Journal of international consumer marketing
314
Journal of retailing
313
International review of financial analysis
312
Journal of economic behavior & organization : JEBO
311
Oxford review of economic policy
310
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
International journal of retail & distribution management
308
National Institute economic review
308
Cogent business & management
306
Journal of marketing communications
306
Journal of marketing
303
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Source
All
ECONIS (ZBW)
419
Showing
1
-
10
of
419
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articles prioritized
date (newest first)
date (oldest first)
1
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
2
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
3
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
4
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
5
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
6
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
7
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
8
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
9
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
10
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
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