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~isPartOf:"Journal of marketing management : MM"
~subject:"Age group"
~subject:"Beschwerdemanagement"
~subject:"Electric vehicle"
~subject:"Unternehmensgründung"
~subject:"theory of reasoned action"
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Beschwerdemanagement
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Journal of marketing management : MM
International entrepreneurship and management journal
14
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11
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8
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6
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1
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
2
Online piracy in the context of routine activities and subjective norms
Petrescu, Maria
;
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 314-346
Persistent link: https://www.econbiz.de/10011883373
Saved in:
3
Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
Richard, James E.
;
Meuli, Paul G.
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 698-719
Persistent link: https://www.econbiz.de/10009776451
Saved in:
4
Emotions as determinants of electric car usage intention
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 195-237
Persistent link: https://www.econbiz.de/10009545993
Saved in:
5
Myopia, customer returns and the theory of planned behaviour
King, Tamira
;
Dennis, Charles
;
Wright, Len Tiu
- In:
Journal of marketing management : MM
24
(
2008
)
1/2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10003678025
Saved in:
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