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~isPartOf:"Journal of marketing management : MM"
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Beziehungsmarketing
82
Relationship marketing
82
Consumer behaviour
31
Konsumentenverhalten
31
Customer integration
15
Kundenintegration
15
Brand image
14
Markenimage
14
Brand management
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenführung
11
Marketing management
10
Marketingmanagement
10
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Dienstleistungsqualität
8
Service quality
8
USA
7
United States
7
Anthropologie
6
Anthropology
6
Customer value
6
Emotion
6
Kundenwert
6
Lieferantenmanagement
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Supplier relationship management
6
Beschwerdemanagement
5
Betriebliche Wertschöpfung
5
Brand loyalty
5
Complaint management
5
Großbritannien
5
Markentreue
5
United Kingdom
5
Value creation
5
Advertising effects
4
Werbewirkung
4
co-creation
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3
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English
82
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Buttle, Francis A.
3
Conduit, Jodie
3
Hollebeek, Linda D.
3
Ang, Lawrence
2
Dessart, Laurence
2
Hart, Cathy
2
Hewer, Paul
2
Malthouse, Edward C.
2
Matanda, Margaret Jekanyika
2
Uncles, Mark D.
2
Ali, Maged
1
Amonini, Claudia
1
Andrews, Lynda
1
Attmann, Julianne
1
Baron, Steve
1
Battor, Mohamed
1
Battor, Moustafa
1
Baumann, Jasmin
1
Bick, Geoffrey N. C.
1
Boshoff, Christo
1
Bowden, Jana
1
Braun, Jakob
1
Breitsohl, Jan Christian
1
Bridson, Kerrie
1
Brodie, Roderick J.
1
Brodie, Ronderick J.
1
Brown, Stephen
1
Brownlie, Douglas
1
Cadogan, John W.
1
Calder, Bobby J.
1
Carlson, Jamie
1
Carr, Anthony
1
Cassidy, Kim
1
Cayla, Julien
1
Celuch, Kevin
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Christodoulides, George
1
Coelho, Filipe
1
Collinger, Tom
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Journal of marketing management : MM
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
82
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61
Value-creation space : the role of events in a service-dominant marketing paradigm
Crowther, Philip
;
Donlan, Leah
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1444-1463
Persistent link: https://www.econbiz.de/10009412789
Saved in:
62
Preventing and combating the onset of dark-side symptoms
Dant, Rajiv P.
;
Gleiberman, Aaron
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1426-1443
Persistent link: https://www.econbiz.de/10009412790
Saved in:
63
Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth A.
;
Füller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
Saved in:
64
The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Theron, Edwin
;
Terblanche, Nic S.
;
Boshoff, Christo
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 997-1010
Persistent link: https://www.econbiz.de/10003786756
Saved in:
65
A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.
;
Wang, Chao
;
Kwok, Simon
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
Saved in:
66
How professional service firms compete in the market: an exploratory study
Amonini, Claudia
;
McColl-Kennedy, Janet R.
;
Soutar, …
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 28-55
Persistent link: https://www.econbiz.de/10003979622
Saved in:
67
Understanding voter orientation in the context of political market orientation: is the political customer king?
Ormrod, Robert P.
;
Henneberg, Stephan C.
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 108-130
Persistent link: https://www.econbiz.de/10003979646
Saved in:
68
SME Internet use and strategic flexibility: the moderating effect of IT market orientation
Celuch, Kevin
;
Murphy, Greg
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10003979649
Saved in:
69
On market forces and adjustments: acknowledging consumer creativity through the aesthetics of "debadging"
Hewer, Paul
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 428-440
Persistent link: https://www.econbiz.de/10003995625
Saved in:
70
Consumers' SKU choices in an online supermarket: a latent class approach
Cui, Geng
;
Wang, Yanan
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10003995632
Saved in:
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