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~isPartOf:"Journal of marketing management : MM"
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Patterson, Anthony
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Journal of marketing management : MM
Text + Kritik : Zeitschrift für Literatur
9
The American journal of economics and sociology
8
Die Darstellung der Wirtschaft und der Wirtschaftswissenschaften in der Belletristik
7
Informationen zur Deutschdidaktik : ide ; Zeitschrift für den Deutschunterricht in Wissenschaft und Schule
7
Revue des études slaves
6
IDB Publications (Working Papers)
5
The Indian Economic & Social History Review
5
Tourism management : research, policies, practice
5
Victorian literature and finance
5
ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
5
Collection Unesco d'oeuvres représentatives / série arabe
4
Edition Suhrkamp
4
Germanische Studien
4
HSE Working papers
4
Marketing theory
4
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
4
Proceedings of the ... congress of the International Comparative Literature Association
4
Siegener Periodicum zur internationalen empirischen Literaturwissenschaft : SPIEL
4
Studia Germanica Gandensia
4
Wissenschaftliche Beiträge / Martin-Luther-Universität Halle-Wittenberg : WB
4
Working Papers / eSocialSciences
4
American studies : a monograph series
3
Berichte des Bundesinstituts für Ostwissenschaftliche und Internationale Studien
3
Deutsche Reihe
3
Europäische Hochschulschriften / 1
3
Innsbrucker Beiträge zur Kulturwissenschaft / Sonderheft
3
International Journal of Asian Social Science
3
Journal of cultural economics
3
Leadership through the classics : learning management and leadership from ancient East and West philosophy
3
Ovidius University Annals, Economic Sciences Series
3
Routledge studies in the history of economics
3
The journal of economic education
3
ĖKO : vserossijskij ėkonomičeskij žurnal
3
(Publicaciones de la Comisión nacional organizadora de los actos y ediciones del centenario y del monumento de Martí)
2
Abhandlungen aus dem Gebiet der Auslandskunde
2
Abhandlungen aus dem Gebiet der Auslandskunde / B
2
Abhandlungen zur mittleren und neueren Geschichte
2
Accounting, Auditing & Accountability Journal
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Acta Iutlandica
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ECONIS (ZBW)
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1
Once upon a market dreary : the prescient marketing principles of Edgar Allan Poe
Brown, Stephen
;
McGowan, Pauric
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
Saved in:
2
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
Saved in:
3
How to create an influential anthropomorphic mascot :
literary
musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
4
A journey to the authentic : museum visitors and their negotiation of the inauthentic
Hede, Anne-Marie
;
Thyne, Maree
- In:
Journal of marketing management : MM
26
(
2010
)
7/8
,
pp. 686-705
Persistent link: https://www.econbiz.de/10008654285
Saved in:
5
Critical brand poetics : "from the m at the end of the earth"
Wijland, Roel
;
Fell, Cliff
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 745-761
Persistent link: https://www.econbiz.de/10003886237
Saved in:
6
Harry Potter and the service-dominant logic of marketing : a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 519-533
Persistent link: https://www.econbiz.de/10003874158
Saved in:
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