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~isPartOf:"Journal of marketing research"
~source:"econis"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Business-to-business marketing"
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B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
5
Supplier relationship management
5
Beschaffung
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Procurement
2
business-to-business marketing
2
Agency theory
1
B2B
1
B2B innovation
1
B2B markets
1
B2B projects
1
Beziehungsmarketing
1
Customer satisfaction
1
Distribution channel
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E-commerce
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Electronic Commerce
1
Innovation diffusion
1
Innovationsdiffusion
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Inter-firm cooperation
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Kundenzufriedenheit
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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New product development
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Prinzipal-Agent-Theorie
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Produktentwicklung
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Project management
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Projektmanagement
1
Relationship marketing
1
Selling
1
Unternehmenskooperation
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Verkauf
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Vertriebsweg
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asymmetry
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business-to-business
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Crecelius, Andrew T.
1
Ghazimatin, Elham
1
Han, Kyuhong
1
Heide, Jan B.
1
Homburg, Christian
1
Kumar, Alok
1
Lawrence, Justin M.
1
Lee, Ju-Yeon
1
Lu, Zhi
1
Mittal, Vikas
1
Mojir, Navid
1
Mooi, Erik
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Muehlhaeuser, Stephan
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Patil, Ashutosh
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Saini, Amit
1
Scheer, Lisa K.
1
Shi, Huanhuan
1
Skiba, Jenifer
1
Sridhar, Shrihari
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Sudhir, K.
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Vomberg, Arnd
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Journal of marketing research
Industrial marketing management : the international journal for industrial and high-tech firms
603
The journal of business & industrial marketing
238
Journal of business-to-business marketing
130
Journal of business research : JBR
99
Journal of marketing
33
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
The service industries journal
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
The journal of services marketing
9
Business horizons
8
Management decision : MD
8
International journal of procurement management
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Asia Pacific journal of marketing and logistics
6
Die Betriebswirtschaft : DBW
6
Electronic markets : the international journal on networked business
6
European journal of marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of service research
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of services and operations management
5
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ECONIS (ZBW)
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date (oldest first)
1
Impact of buying groups on buyer-supplier relationships : group-dyad interactions in business-to-business markets
Kumar, Alok
;
Shi, Huanhuan
;
Skiba, Jenifer
;
Saini, Amit
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1197-1220
Persistent link: https://www.econbiz.de/10014427563
Saved in:
2
Business-to-business projects, task configuration, and innovation
Ghazimatin, Elham
;
Mooi, Erik
;
Heide, Jan B.
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10013474549
Saved in:
3
Improving business-to-business customer satisfaction programs : assessment of asymmetry, heterogeneity, and financial impact
Mittal, Vikas
;
Han, Kyuhong
;
Lee, Ju-Yeon
;
Sridhar, Shrihari
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 615-643
Persistent link: https://www.econbiz.de/10012593932
Saved in:
4
A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts
Mojir, Navid
;
Sudhir, K.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 883-907
Persistent link: https://www.econbiz.de/10013389233
Saved in:
5
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
6
Multichannel strategies for managing the profitability of business-to-business customers
Lawrence, Justin M.
;
Crecelius, Andrew T.
;
Scheer, Lisa K.
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 479-497
Persistent link: https://www.econbiz.de/10012177568
Saved in:
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