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~isPartOf:"Journal of marketing research"
~subject:"Advertising effects"
~subject:"Online-Marketing"
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Advertising effects
Online-Marketing
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Abou Nabout, Nadia
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Ada, Sıla
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Feit, Elea McDonnell
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Journal of marketing research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
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International journal of industrial organization
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Marketing science
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NET Institute Working Paper
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2010, Toronto, ON, Canada, May 10, 2010, and TADA 2010, Cambridge, MA, USA, June 7, 2010 ; revised selected papers
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Customer-centric marketing strategies : tools for building organizational performance
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E-commerce and web technologies : 4th international conference, EC-Web Prague, Czech Republic, September, 2 - 5, 2003 ; proceedings
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Economic theory
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Electronic commerce research
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Electronic commerce research and applications
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of operational research : EJOR
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Global business and finance review
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INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
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International journal of e-business research : an official publication of the Information Resources Management Association
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Context information can increase revenue in online display advertising auctions : evidence from a policy change
Ada, Sıla
;
Abou Nabout, Nadia
;
Feit, Elea McDonnell
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1040-1058
Persistent link: https://www.econbiz.de/10013389283
Saved in:
2
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
3
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
Saved in:
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