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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing theory"
~subject:"Internet marketing"
~subject:"Marketingtheorie"
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Search: subject:"MARKETING"
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Subject
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Internet marketing
Marketingtheorie
Consumer behaviour
399
Konsumentenverhalten
399
Market research
207
Marktforschung
207
Beziehungsmarketing
198
Relationship marketing
198
Brand management
180
Markenführung
180
Marketing management
169
Marketingmanagement
169
Marketing
142
Marketing theory
131
Online-Marketing
102
Brand image
96
Markenimage
96
USA
92
United States
92
Social Web
87
Social web
87
Viral marketing
75
Virales Marketing
75
Theorie
73
Theory
73
Advertising effects
69
Lieferantenmanagement
69
Supplier relationship management
69
Werbewirkung
69
Brand
65
Markenartikel
65
Advertising
62
Werbung
62
Customer satisfaction
55
Kundenzufriedenheit
55
Distribution channel
54
Vertriebsweg
54
Customer value
47
Kundenwert
47
B-to-B-Marketing
45
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Article
228
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4
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4
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2
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English
232
Author
All
Tadajewski, Mark
10
Stephen, Andrew T.
5
Jerath, Kinshuk
4
Jones, D. G. Brian
4
Kannan, P. K.
4
Katona, Zsolt
4
Palmatier, Robert W.
4
Vargo, Stephen L.
4
Wilbur, Kenneth C.
4
Bradshaw, Alan
3
Brodie, Roderick J.
3
Bucklin, Randolph E.
3
Cova, Bernard
3
Fang, Eric
3
Foxall, Gordon R.
3
Gordon, Brett R.
3
Heerde, Harald J. van
3
Kjellberg, Hans
3
Moe, Wendy W.
3
Narayanan, Sridhar
3
Neslin, Scott A.
3
Reinartz, Werner J.
3
Rutz, Oliver J.
3
Schweidel, David A.
3
Shin, Jiwoong
3
Trusov, Michael
3
Tucker, Catherine
3
Aitken, Robert
2
Ansari, Asim
2
Araujo, Luis
2
Askegaard, Søren
2
Avis, Mark
2
Bajde, Domen
2
Becker, Maren
2
Berger, Jonah
2
Bleier, Alexander
2
Brooks, Gillian
2
Chen, Jianqing
2
Chen, Yuxin
2
Cluley, Robert
2
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Published in...
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Journal of marketing research : JMR
Journal of marketing
Marketing theory
Journal of business research : JBR
356
International journal of internet marketing and advertising : IJIMA
200
Journal of retailing and consumer services
183
SpringerLink / Bücher
168
Industrial marketing management : the international journal for industrial and high-tech firms
132
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
123
Journal of marketing communications
120
International journal of advertising : the review of marketing communications
119
Journal of advertising research
119
Journal of marketing management : MM
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of historical research in marketing
91
International journal of hospitality management
90
Management science : journal of the Institute for Operations Research and the Management Sciences
89
Information systems research : ISR
86
International journal of electronic marketing and retailing : IJEMR
84
Journal of the Academy of Marketing Science
84
Tourism management : research, policies, practice
81
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Technological forecasting & social change : an international journal
74
Springer eBook Collection
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
European journal of marketing : EJM
69
Psychology & marketing
66
Electronic commerce research
65
International journal of advertising : the quarterly review of marketing communications
65
Cogent business & management
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
60
Journal of management information systems : JMIS
60
Business horizons
59
International journal of technology marketing : IJTMkt
59
Marketing intelligence & planning
58
Journal of strategic marketing
57
Journal of promotion management : JPM
56
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Source
All
ECONIS (ZBW)
232
Showing
1
-
10
of
232
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date (oldest first)
1
Revenue generation through influencer
marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
5
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
6
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
7
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
8
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
9
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
10
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
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