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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Social Web"
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Marketingtheorie
Social Web
Consumer behaviour
391
Konsumentenverhalten
391
Market research
207
Marktforschung
207
Beziehungsmarketing
198
Relationship marketing
198
Brand management
175
Markenführung
175
Marketing management
168
Marketingmanagement
168
Marketing
142
Marketing theory
130
Internet marketing
96
Online-Marketing
96
Brand image
93
Markenimage
93
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Tadajewski, Mark
10
Cova, Bernard
4
Jones, D. G. Brian
4
Moe, Wendy W.
4
Palmatier, Robert W.
4
Stephen, Andrew T.
4
Vargo, Stephen L.
4
Ansari, Asim
3
Berger, Jonah
3
Bradshaw, Alan
3
Brodie, Roderick J.
3
Foxall, Gordon R.
3
Kannan, P. K.
3
Kjellberg, Hans
3
Schweidel, David A.
3
Skålén, Per
3
Trusov, Michael
3
Aitken, Robert
2
Araujo, Luis
2
Askegaard, Søren
2
Avis, Mark
2
Bajde, Domen
2
Bleier, Alexander
2
Bodapati, Anand V.
2
Brooks, Gillian
2
Chen, Yuxin
2
Dalli, Daniele
2
Eliashberg, Jehoshua
2
Fang, Eric
2
Ferguson, Shelagh
2
Grewal, Dhruv
2
Grewal, Rajdeep
2
Gupta, Sunil
2
Hanssens, Dominique M.
2
Haws, Kelly L.
2
Herhausen, Dennis
2
Homburg, Christian
2
Janakiraman, Ramkumar
2
Katona, Zsolt
2
Kravets, Olga
2
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Journal of marketing research : JMR
Journal of marketing
Marketing theory
Journal of business research : JBR
337
Journal of retailing and consumer services
155
Industrial marketing management : the international journal for industrial and high-tech firms
143
International journal of internet marketing and advertising : IJIMA
137
SpringerLink / Bücher
137
Journal of marketing management : MM
109
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
Journal of historical research in marketing
88
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Technological forecasting & social change : an international journal
86
Journal of the Academy of Marketing Science
81
Journal of marketing communications
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Tourism management : research, policies, practice
79
International journal of advertising : the review of marketing communications
69
Business horizons
66
The journal of product & brand management
66
International journal of hospitality management
64
Journal of promotion management : innovations in planning and applied research
63
Journal of macromarketing : examining the interactions among markets, marketing, and society
62
Information systems research : ISR
61
The journal of brand management : an international journal
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Springer eBook Collection
58
European journal of marketing : EJM
57
Journal of strategic marketing
56
Psychology & marketing
55
Journal of internet commerce
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Marketing intelligence & planning
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of management information systems : JMIS
50
Cogent business & management
48
International journal of technology marketing : IJTMkt
48
Journal of travel and tourism marketing
45
Management science : journal of the Institute for Operations Research and the Management Sciences
44
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ECONIS (ZBW)
209
Showing
1
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10
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209
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
5
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
6
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
7
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
8
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
9
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
10
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in
marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
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