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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Einzelhandel"
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Search: subject_exact:"Einkaufsverhalten"
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Einzelhandel
Consumer behaviour
988
Konsumentenverhalten
988
Brand management
349
Markenführung
349
Brand image
290
Markenimage
290
Brand
226
Markenartikel
224
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152
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Gijsbrechts, Els
4
Gielens, Katrijn
3
Bell, David R.
2
Berenguer Contrí, Gloria
2
Geyskens, Inge
2
Gil Saura, Irene
2
Grewal, Dhruv
2
Sevilla, Julio
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Campo, Katia
1
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1
Chang, Chun-Wei
1
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Danaher, Peter J.
1
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1
Deng, Xiaoyan
1
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1
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1
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Journal of marketing research : JMR
Journal of marketing
The journal of brand management : an international journal
Journal of retailing and consumer services
466
Journal of retailing
128
Journal of business research : JBR
120
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
110
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
33
Psychology & marketing
32
European journal of operational research : EJOR
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
European journal of marketing : EJM
27
International journal of consumer studies
22
Journal of the Academy of Marketing Science
21
Marketing intelligence & planning
21
The journal of services marketing
21
SpringerLink / Bücher
19
International journal of production economics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Marketing : ZFP ; journal of research and management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
European retail research
16
International journal of Indian culture and business management
16
Journal of strategic marketing
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
International journal of production research
14
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Technological forecasting & social change : an international journal
13
The service industries journal
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Manufacturing & service operations management : M & SOM
12
The journal of product & brand management
12
Australasian marketing journal
11
History of retailing and consumption
11
Journal of international consumer marketing
11
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ECONIS (ZBW)
42
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42
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
3
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
4
"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
Nash, Jill
;
Sidhu, Cindy
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 381-397
Persistent link: https://www.econbiz.de/10014372584
Saved in:
5
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
6
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
7
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
8
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
9
Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector
Nilssen, Ragna
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012060044
Saved in:
10
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
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