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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Nonprofit marketing : sectoral applications"
~person:"Albers, Sönke"
~person:"Dhar, Ravi"
~person:"Kotler, Philip"
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7
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Albers, Sönke
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Journal of marketing research : JMR
Nonprofit marketing : sectoral applications
Legends in marketing
11
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
10
Always learning
7
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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Does marketing need reform? : fresh perspectives on the future
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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Handbook of business-to-business marketing
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Harvard business review : HBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Betriebswirtschaftslehre und betriebliche Praxis : Festschrift für Horst Seelbach zum 65. Geburtstag
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ECONIS (ZBW)
13
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1
A meta-analysis of
marketing
communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
2
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
Saved in:
3
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
4
Social
marketing
: an approach to planned social change
Kotler, Philip
;
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003717548
Saved in:
5
Crisis in the arts : the
marketing
response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
Saved in:
6
Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
Saved in:
7
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.
;
Dhar, Ravi
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
Saved in:
8
Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
Saved in:
9
Authenticity is contagious : brand essence and the original source of production
Newman, George E.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 371-386
Persistent link: https://www.econbiz.de/10010380948
Saved in:
10
Preference fluency in choice
Novemsky, Nathan
;
Dhar, Ravi
;
Schwarz, Norbert
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10003547543
Saved in:
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