//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Brand management"
~subject:"Field experiments"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"promotions"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Field experiments
Sales promotion
47
Verkaufsförderung
47
Consumer behaviour
19
Konsumentenverhalten
19
Preismanagement
12
Pricing strategy
12
Theorie
8
Theory
8
Low-cost strategy
7
Niedrigpreisstrategie
7
Market research
6
Marktforschung
6
Advertising effects
5
Werbewirkung
5
Decision under uncertainty
4
Einzelhandel
4
Entscheidung unter Unsicherheit
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Price promotions
4
Retail trade
4
USA
4
United States
4
pricing
4
Beziehungsmarketing
3
Brand image
3
Distribution channel
3
Einzelhandelspreis
3
Experiment
3
Game theory
3
Markenimage
3
Preisdifferenzierung
3
Price discrimination
3
Rabatt
3
Rebate
3
Relationship marketing
3
Retail price
3
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Aribarg, Anocha
1
Arora, Neeraj
1
Briesch, Richard A.
1
Elberg, Andrés
1
Fisher, Geoffrey
1
Gardete, Pedro M.
1
Kamakura, Wagner A.
1
Ledolter, Johannes
1
Levav, Jonathan
1
Liaukonyte, Jura
1
Macera, Rosario
1
McGranaghan, Matthew
1
Moon, Sangkil
1
Nair, Harikesh
1
Noton Norambuena, Carlos
1
Pauwels, Koen
1
Runge, Julian
1
Sethuraman, Raj
1
Slotegraaf, Rebecca J.
1
Tellis, Gerard J.
1
Wilbur, Kenneth C.
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Quantitative marketing and economics : QME
Journal of retailing and consumer services
7
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of retailing
3
The international review of retail, distribution and consumer research
3
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
A reader in marketing communications
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
CUDARE working paper series
1
California management review
1
Cutting edge international research
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Economic research report
1
European journal of marketing : EJM
1
European research studies
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Faculty & research / Insead : working paper series
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global business review
1
Global journal of business management : GJBM
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
INSEAD Working Paper
1
Innovative Markenführung und -implementierung
1
Integrated marketing communication
1
International journal of advertising : the review of marketing communications
1
International journal of business
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Price
promotions
, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
Price
promotions
and "freemium" app monetization
Runge, Julian
;
Levav, Jonathan
;
Nair, Harikesh
- In:
Quantitative marketing and economics : QME
20
(
2022
)
2
,
pp. 101-139
Persistent link: https://www.econbiz.de/10013455903
Saved in:
3
Dynamic effects of price
promotions
: field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
4
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
5
Brand portfolio
promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
6
The impact of brand equity and innovation on the long-term effectiveness of
promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Saved in:
7
Estimating promotion response when competitive
promotions
are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->