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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Entscheidung unter Unsicherheit"
~subject:"Field experiments"
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Entscheidung unter Unsicherheit
Field experiments
Sales promotion
47
Verkaufsförderung
47
Consumer behaviour
19
Konsumentenverhalten
19
Preismanagement
12
Pricing strategy
12
Theorie
8
Theory
8
Low-cost strategy
7
Niedrigpreisstrategie
7
Market research
6
Marktforschung
6
Advertising effects
5
Werbewirkung
5
Brand management
4
Decision under uncertainty
4
Einzelhandel
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Price promotions
4
Retail trade
4
USA
4
United States
4
pricing
4
Beziehungsmarketing
3
Brand image
3
Distribution channel
3
Einzelhandelspreis
3
Experiment
3
Game theory
3
Markenimage
3
Preisdifferenzierung
3
Price discrimination
3
Rabatt
3
Rebate
3
Relationship marketing
3
Retail price
3
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7
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Amir, On
1
Chan, Tat
1
Elberg, Andrés
1
Fisher, Geoffrey
1
Gardete, Pedro M.
1
Goldsmith, Kelly
1
Kalra, Ajay
1
Levav, Jonathan
1
Li, Shibo
1
Liaukonyte, Jura
1
Macera, Rosario
1
McGranaghan, Matthew
1
Montgomery, Alan
1
Nair, Harikesh
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Narasimhan, Chakravarthi
1
Noton Norambuena, Carlos
1
Runge, Julian
1
Shi, Mengze
1
Sun, Baohong
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Wilbur, Kenneth C.
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Journal of marketing research : JMR
Quantitative marketing and economics : QME
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Birkbeck working papers in economics and finance : BWPEF
1
ERIM report series research in management
1
European journal of operational research : EJOR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
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Journal of marketing
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Mays Business School Research Paper
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ECONIS (ZBW)
7
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1
Price
promotions
, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
Price
promotions
and "freemium" app monetization
Runge, Julian
;
Levav, Jonathan
;
Nair, Harikesh
- In:
Quantitative marketing and economics : QME
20
(
2022
)
2
,
pp. 101-139
Persistent link: https://www.econbiz.de/10013455903
Saved in:
3
Dynamic effects of price
promotions
: field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
4
Cross-selling the right product to the right customer at the right time
Li, Shibo
;
Sun, Baohong
;
Montgomery, Alan
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009272393
Saved in:
5
Consumer value-maximizing sweepstakes and contests
Kalra, Ajay
;
Shi, Mengze
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 287-300
Persistent link: https://www.econbiz.de/10003965472
Saved in:
6
Can uncertainty improve
promotions
?
Goldsmith, Kelly
;
Amir, On
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
Saved in:
7
Decomposing promotional effects with a dynamic structural model of flexible consumption
Chan, Tat
;
Narasimhan, Chakravarthi
;
Zhang, Qin
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 487-498
Persistent link: https://www.econbiz.de/10003756363
Saved in:
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