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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Field experiments"
~subject:"Retail price"
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Field experiments
Retail price
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47
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Journal of marketing research : JMR
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6
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1
Price
promotions
, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
Price
promotions
and "freemium" app monetization
Runge, Julian
;
Levav, Jonathan
;
Nair, Harikesh
- In:
Quantitative marketing and economics : QME
20
(
2022
)
2
,
pp. 101-139
Persistent link: https://www.econbiz.de/10013455903
Saved in:
3
Dynamic effects of price
promotions
: field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
4
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
5
The effect of location on price estimation : understanding number-location and number-order associations
Cai, Fengyan
;
Shen, Hao
;
Hui, Michael K.
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 718-724
Persistent link: https://www.econbiz.de/10009659282
Saved in:
6
Forward buying by retailers
Desai, Preyas S.
;
Koenigsberg, Oded
;
Purohit, Devavrat
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 90-102
Persistent link: https://www.econbiz.de/10003947445
Saved in:
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