//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~language:"eng"
~subject:"Consumer behaviour"
~type:"article"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Book review"
~type_genre:"Conference proceedings"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
342
Market research
172
Marktforschung
172
Theorie
85
Theory
85
Experiment
76
Advertising effects
63
Werbewirkung
63
USA
61
United States
61
Brand management
55
Markenführung
55
Beziehungsmarketing
48
Relationship marketing
48
Advertising
45
Werbung
45
Internet marketing
44
Online-Marketing
44
Präferenztheorie
44
Theory of preferences
44
Brand image
43
Markenimage
43
Emotion
41
Marketing management
41
Marketingmanagement
41
Bayes-Statistik
37
Bayesian inference
37
Cognition
36
Kognition
36
Sales promotion
35
Verkaufsförderung
35
Viral marketing
32
Virales Marketing
32
Social Web
31
Social web
31
Preismanagement
30
Pricing strategy
30
Decision under uncertainty
28
Entscheidung unter Unsicherheit
28
more ...
less ...
Online availability
All
Undetermined
85
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
Article in journal
Book review
Conference proceedings
Aufsatz in Zeitschrift
342
Language
All
English
Author
All
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Cutright, Keisha M.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
Hagtvedt, Henrik
3
Hamilton, Rebecca W.
3
Haws, Kelly L.
3
Hsee, Christopher K.
3
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of business research : JBR
1,963
Journal of retailing and consumer services
1,927
International journal of consumer studies
752
International journal of hospitality management
723
Psychology & marketing
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
388
The journal of brand management : an international journal
350
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
332
Journal of international consumer marketing
318
Journal of travel and tourism marketing
318
Journal of marketing management : MM
301
Journal of retailing
301
Cogent business & management
297
Journal of marketing communications
294
Tourism management : research, policies, practice
293
The international review of retail, distribution and consumer research
291
International journal of retail & distribution management
288
Journal of marketing
288
Marketing letters : a journal of research in marketing
288
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
287
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
282
Journal of fashion marketing and management
281
Journal of consumer behaviour : an international research review
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
257
Young consumers : insight and ideas for responsible marketers
254
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
239
Marketing intelligence & planning
238
Journal of food products marketing
230
more ...
less ...
Source
All
ECONIS (ZBW)
342
Showing
51
-
60
of
342
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Ask and you shall (not) receive : close friends prioritize relational signaling over recipient preferences in their gift choices
Ward, Morgan K.
;
Broniarczyk, Susan M.
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 1001-1018
Persistent link: https://www.econbiz.de/10011648431
Saved in:
52
Choosing variety for joint consumption
Etkin, Jordan
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 1019-1033
Persistent link: https://www.econbiz.de/10011648433
Saved in:
53
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
54
Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao
;
Zhang, Meng
;
Krishna, Aradhna
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 745-758
Persistent link: https://www.econbiz.de/10011650387
Saved in:
55
Consumer preferences for annuity attributes : beyond net present value
Shu, Suzanne B.
;
Zeithammer, Robert
;
Payne, John W.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 240-262
Persistent link: https://www.econbiz.de/10011485322
Saved in:
56
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
57
The cue-of-the-cloud effect : when reminders of online information availability increase purchase intentions and choice
Bhargave, Rajesh
;
Mantonakis, Antonia
;
White, Katherine
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 699-711
Persistent link: https://www.econbiz.de/10011600543
Saved in:
58
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
59
The effect of fitness branding on restrained eaters' food consumption and postconsumption physical activity
Koenigstorfer, Joerg
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 124-138
Persistent link: https://www.econbiz.de/10011450429
Saved in:
60
The effect of stress on consumer saving and spending
Durante, Kristina M.
;
Laran, Juliano
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 814-828
Persistent link: https://www.econbiz.de/10011600586
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->