//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~person:"Albers, Sönke"
~person:"Fitzsimons, Gavan J."
~person:"Kotler, Philip"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Konsumentenverhalten
5
Direct marketing
3
Direktmarketing
3
Market research
2
Marktforschung
2
Meta-Analyse
2
Meta-analysis
2
Sales promotion
2
Verkaufsförderung
2
2001-2005
1
Advertising
1
Advertising effects
1
Brand
1
Brand extension
1
Brand management
1
Einkommenselastizität der Nachfrage
1
Emotion
1
Experiment
1
Forschung
1
Ganzzahlige Optimierung
1
Income elasticity of demand
1
Integer programming
1
Learning process
1
Lernprozess
1
Markenartikel
1
Markenführung
1
Markentransfer
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Mehrebenenanalyse
1
Multi-level analysis
1
Personality psychology
1
Persönlichkeitspsychologie
1
Pharmaceutical industry
1
Pharmaindustrie
1
Research
1
Salespeople
1
Selbstevaluation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Albers, Sönke
Fitzsimons, Gavan J.
Kotler, Philip
Kumar, V.
11
Dhar, Ravi
8
Wedel, Michel
8
Grewal, Rajdeep
7
Steenkamp, Jan-Benedict E. M.
7
Heerde, Harald J. van
6
Pieters, Rik
6
Baumgartner, Hans
5
Berger, Jonah
5
Bucklin, Randolph E.
5
Dahl, Darren W.
5
Gijsbrechts, Els
5
Hanssens, Dominique M.
5
Kahn, Barbara E.
5
Krishna, Aradhna
5
Chen, Xinlei
4
Eliashberg, Jehoshua
4
Goldfarb, Avi
4
Inman, J. Jeffrey
4
Kamakura, Wagner A.
4
Lenk, Peter J.
4
Mizik, Natalie
4
Palmatier, Robert W.
4
Peres, Renana
4
Srinivasan, Shuba
4
Tellis, Gerard J.
4
Tucker, Catherine
4
Wyer, Robert S.
4
Zhang, Jie
4
Allenby, Greg M.
3
Anderson, Eric T.
3
Ansari, Asim
3
Aribarg, Anocha
3
Briesch, Richard A.
3
Bruce, Norris I.
3
Chakravarti, Dipankar
3
Cheema, Amar
3
Chen, Yuxin
3
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
13
Legends in marketing
11
Always learning
7
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
7
wi - Wirtschaft
6
Journal of business economics : JBE
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
SpringerLink / Bücher
4
Betriebswirtschaftslehre für Technologie und Innovation
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of the Academy of Marketing Science
3
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Digitale Fachbibliothek
2
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Handbook of business-to-business marketing
2
Harvard business review : HBR
2
Internet
2
Journal of business research : JBR
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Kommunikation heute und morgen
2
MSI reports : working paper series
2
Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Springer Business Cases
2
Springer eBook Collection / Business and Economics
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
wi / wirtschaft
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Always Learning
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Arbeitspapiere des Instituts für Betriebswirtschaftslehre der Universität Kiel
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A meta-analysis of
marketing
communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
2
Product contagion: changing consumer evaluations through physical contact with "disgusting" products
Morales, Andrea C.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 272-283
Persistent link: https://www.econbiz.de/10003486926
Saved in:
3
Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Saved in:
4
Spotlights, floodlights, and the magic number zero : simple effects tests in moderated regression
Spiller, Stephen A.
;
Fitzsimons, Gavan J.
;
Lynch, John G.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 277-288
Persistent link: https://www.econbiz.de/10009737766
Saved in:
5
How asking “who am I?” affects what consumers buy : the influence of self-discovery on consumption
Wu, Eugenia C.
;
Cutright, Keisha M.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 296-307
Persistent link: https://www.econbiz.de/10008988448
Saved in:
6
Personal selling elasticities : a meta-analysis
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 840-853
Persistent link: https://www.econbiz.de/10008665407
Saved in:
7
Patient- or physician-oriented
marketing
: what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->