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~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Advertising"
~subject:"Decision under uncertainty"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Decision under uncertainty
Consumer behaviour
343
Konsumentenverhalten
343
Market research
63
Marktforschung
63
Experiment
39
Advertising effects
38
Werbewirkung
38
Präferenztheorie
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Theory of preferences
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Brand management
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Markenführung
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Brand image
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Markenimage
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Emotion
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Internet marketing
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Online-Marketing
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Cognition
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Entscheidung unter Unsicherheit
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Relationship marketing
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Personality psychology
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Viral marketing
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Virales Marketing
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Amir, On
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Chen, Yuxin
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Heerde, Harald J. van
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Yao, Song
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Journal of marketing research : JMR
International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
111
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of retailing and consumer services
49
Journal of promotion management : innovations in planning and applied research
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of promotion management : JPM
41
Psychology & marketing
41
Journal of advertising
40
International journal of internet marketing and advertising : IJIMA
38
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing letters : a journal of research in marketing
31
European journal of marketing : EJM
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Asia Pacific journal of marketing and logistics
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
19
Journal of international consumer marketing
19
Marketing : ZFP ; journal of research and management
19
International journal of consumer studies
17
Journal of current issues and research in advertising
17
The journal of consumer marketing
17
Journal of global marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of marketing
16
Journal of business ethics : JOBE
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of consumer marketing
12
Journal of historical research in marketing
12
Journal of marketing research
12
Journal of retailing
12
Marketing intelligence & planning
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ECONIS (ZBW)
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1
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
2
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
3
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
4
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
5
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
6
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
7
Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.
;
Lewis, Randall A.
;
Nubbemeyer, Elmar I.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
Saved in:
8
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
9
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
10
When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing
;
Gal, David
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
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