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~isPartOf:"Journal of marketing research : JMR"
~subject:"AIDS"
~subject:"Field research"
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AIDS
Field research
Feldforschung
22
Consumer behaviour
10
Experiment
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field experiment
9
field experiments
8
Advertising effects
7
Internet marketing
7
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Ascarza, Eva
3
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2
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2
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1
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Journal of marketing research : JMR
Discussion paper series / IZA
266
NBER working paper series
191
IZA Discussion Paper
150
Journal of economic behavior & organization : JEBO
147
Working paper / National Bureau of Economic Research, Inc.
137
NBER Working Paper
133
CESifo working papers
118
Management science : journal of the Institute for Operations Research and the Management Sciences
89
Discussion paper
64
Journal of behavioral and experimental economics
52
Journal of public economics
50
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49
The American economic review
44
American economic journal : a journal of the American Economic Association
42
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42
Discussion paper / Tinbergen Institute
42
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Economics letters
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Journal of development economics
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World Bank Policy Research Working Paper
33
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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European economic review : EER
31
Experimental economics : a journal of the Economic Science Association
31
CESifo Working Paper Series
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
World Bank E-Library Archive
29
CESifo Working Paper
28
Journal of economic psychology : research in economic psychology and behavioral economics
28
Working papers in economics and statistics
28
Working papers in economics
27
Working papers / Harvard Business School, Division of Research
25
Economics of education review
24
Labour economics : official journal of the European Association of Labour Economists
24
Working paper
23
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Applied economics letters
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Information systems research : ISR
20
Faculty & research / Insead : working paper series
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Choice experiments in developing countries : implementation, challenges and policy implications
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ECONIS (ZBW)
22
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1
The Abercrombie & Fitch effect : the impact of physical dominance on male customers’ status-signaling consumption
Otterbring, Tobias
;
Ringler, Christine
;
Sirianni, Nancy J.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10011819656
Saved in:
2
Retention futility : targeting high-risk customers might be ineffective
Ascarza, Eva
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 80-98
Persistent link: https://www.econbiz.de/10011819660
Saved in:
3
Is cash king for sales compensation plans? : evidence from a large-scale field intervention
Viswanathan, Madhu
;
Li, Xiaolin
;
John, George
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 368-381
Persistent link: https://www.econbiz.de/10011878704
Saved in:
4
Incentives versus reciprocity : insights from a field experiment
Chung, Doug J.
;
Narayandas, Das
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011743659
Saved in:
5
What are likes worth? : a Facebook page field experiment
Mochon, Daniel
;
Johnson, Karen H.
;
Schwartz, Janet
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 306-317
Persistent link: https://www.econbiz.de/10011697386
Saved in:
6
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
7
Tweeting as a marketing tool : a field experiment in the TV industry
Gong, Shiyang
;
Zhang, Juanjuan
;
Zhao, Ping
;
Jiang, Xuping
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 833-850
Persistent link: https://www.econbiz.de/10011784965
Saved in:
8
Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.
;
Lewis, Randall A.
;
Nubbemeyer, Elmar I.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
Saved in:
9
Repairing the damage : the effect of price knowledge and gender on auto repair price quotes
Busse, Meghan R.
;
Israeli, Ayelet
;
Zettelmeyer, Florian
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 75-95
Persistent link: https://www.econbiz.de/10011650431
Saved in:
10
Field experimentation in marketing research
Gneezy, Ayelet
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 140-143
Persistent link: https://www.econbiz.de/10011653106
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