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~isPartOf:"Journal of marketing research : JMR"
~subject:"Decision"
~subject:"United States"
~type:"article"
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Search: subject:"Consumer behavior"
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Decision
United States
Consumer behaviour
342
Konsumentenverhalten
342
Market research
63
Marktforschung
63
Experiment
39
Advertising effects
38
Werbewirkung
38
Präferenztheorie
37
Theory of preferences
37
Brand management
30
Markenführung
30
Brand image
29
Markenimage
29
Emotion
26
Theorie
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Theory
26
Internet marketing
23
Online-Marketing
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Cognition
21
Kognition
21
Perception
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Wahrnehmung
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Beziehungsmarketing
18
Entscheidung
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Relationship marketing
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Advertising
17
Decision under uncertainty
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Entscheidung unter Unsicherheit
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Werbung
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Personality psychology
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Persönlichkeitspsychologie
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Viral marketing
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Virales Marketing
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LeBoeuf, Robyn A.
3
Hauser, John R.
2
Sela, Aner
2
Siddarth, S.
2
Silva-Risso, Jorge M.
2
Albers, Sönke
1
Argo, Jennifer
1
Bell, David R.
1
Berger, Jonah
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Billeter, Darron M.
1
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Brunnlieb, Claudia
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1
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1
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1
Ding, Min
1
Dong, Songting
1
Drèze, Xavier
1
Dubé, Jean-Pierre
1
Dzyabura, Daria
1
Etkin, Jordan
1
Evangelidis, Ioannis
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Fischer, Marc
1
Gauri, Dinesh K.
1
Gijsbrechts, Els
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Hattula, Johannes D.
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Herzog, Walter
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Hsee, Christopher K.
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Huh, Young Eun
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Jong, Martijn G. de
1
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1
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1
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1
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1
Lemon, Katherine N.
1
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1
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Journal of marketing research : JMR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
182
Journal of business research : JBR
106
Journal of retailing and consumer services
86
Psychology & marketing
77
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
64
International journal of hospitality management
58
Journal of fashion marketing and management
53
International journal of consumer studies
46
The journal of consumer marketing
46
American journal of agricultural economics
45
Journal of behavioral decision making
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
The American economic review
40
Journal of consumer affairs : official publication of the American Council on Consumer Interests
39
Journal of international consumer marketing
37
Journal of marketing theory and practice
33
International journal of retail & distribution management
32
Journal of consumer behaviour : an international research review
32
Journal of economic psychology : research in economic psychology and behavioral economics
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
28
Journal of business ethics : JOBE
28
International journal of sport management and marketing : IJSMM
27
Journal of the Academy of Marketing Science
27
Journal of travel and tourism marketing
27
Journal of marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of food products marketing
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Applied economics
23
Journal of advertising research
23
European journal of marketing : EJM
21
Asia Pacific journal of marketing and logistics
20
Journal of advertising : official publication of the American Academy of Advertising
20
Marketing letters : a journal of research in marketing
20
The review of economics and statistics
20
The journal of services marketing
19
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ECONIS (ZBW)
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1
More evidence challenging the robustness and usefulness of the attraction effect
Yang, Sybil
;
Lynn, Michael
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 508-513
Persistent link: https://www.econbiz.de/10010399700
Saved in:
2
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
3
The influence of time-interval descriptions on goal-pursuit decisions
Munichor, Nira
;
LeBoeuf, Robyn A.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011845016
Saved in:
4
Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre
;
Argo, Jennifer
;
Li, Lianhua
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
Saved in:
5
When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
Lasaleta, Jannine D.
;
Redden, Joseph P.
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 446-457
Persistent link: https://www.econbiz.de/10011878766
Saved in:
6
Comparison neglect in upgrade decisions
Sela, Aner
;
LeBoeuf, Robyn A.
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 556-571
Persistent link: https://www.econbiz.de/10011743682
Saved in:
7
The influence of serotonin deficiency on choice deferral and the compromise effect
Lichters, Marcel
;
Brunnlieb, Claudia
;
Nave, Gideon
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10011485255
Saved in:
8
Choosing variety for joint consumption
Etkin, Jordan
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 1019-1033
Persistent link: https://www.econbiz.de/10011648433
Saved in:
9
Selective sensitization : consuming a food activates a goal to consume its complements
Huh, Young Eun
;
Vosgerau, Joachim
;
Morewedge, Carey K.
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 1034-1049
Persistent link: https://www.econbiz.de/10011648438
Saved in:
10
Cost conscious? : the neural and behavioral impact of price primacy on decision making
Karmarkar, Uma R.
;
Shiv, Baba
;
Knutson, Brian
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 467-481
Persistent link: https://www.econbiz.de/10011337511
Saved in:
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