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~isPartOf:"Journal of marketing research : JMR"
~subject:"Verkaufsförderung"
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Verkaufsförderung
Market research
172
Marktforschung
172
Consumer behaviour
169
Konsumentenverhalten
169
Brand management
55
Markenführung
55
Beziehungsmarketing
48
Relationship marketing
48
Internet marketing
44
Online-Marketing
44
Advertising effects
42
Werbewirkung
42
Marketing management
41
Marketingmanagement
41
Theorie
38
Theory
38
Brand image
33
Markenimage
33
Viral marketing
32
Virales Marketing
32
Experiment
30
Distribution channel
27
Marketing
27
USA
27
United States
27
Vertriebsweg
27
Advertising
26
Social Web
26
Social web
26
Werbung
26
Bayes-Statistik
24
Bayesian inference
24
Marketing theory
24
Marketingtheorie
24
Sales promotion
22
Personality psychology
18
Persönlichkeitspsychologie
18
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Albers, Sönke
2
Zhang, Jie
2
Amir, On
1
Aribarg, Anocha
1
Arora, Neeraj
1
Ataman, M. Berk
1
Berger, Jonah
1
Bharadwaj, Sundar G.
1
Breugelmans, Els
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1
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1
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1
Heerde, Harald J. van
1
Hui, Michael K.
1
Kamakura, Wagner A.
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Li, Shibo
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1
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Journal of marketing research : JMR
Journal of business research : JBR
26
Journal of retailing and consumer services
26
Journal of promotion management : JPM
22
Journal of retailing
15
Journal of marketing communications
12
Journal of marketing
11
European journal of operational research : EJOR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing letters : a journal of research in marketing
10
Journal of the Academy of Marketing Science
9
The international review of retail, distribution and consumer research
9
International journal of retail & distribution management
8
Journal of consumer behaviour : an international research review
7
SpringerLink / Bücher
7
Company and customer relations
6
International journal of market research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Faculty & research / Insead : working paper series
5
Gabler Edition Wissenschaft
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
European research studies
4
International journal of economic issues : IJEI
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of sport management and marketing : IJSMM
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of strategic marketing
4
Journal of the Operational Research Society : OR
4
Quantitative marketing and economics : QME
4
The journal of personal selling & sales management : JPSSM
4
California management review
3
ERIM report series research in management
3
Handelsforschung
3
Information systems research : ISR
3
International journal of contemporary hospitality management
3
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ECONIS (ZBW)
22
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1
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22
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1
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
2
Role of reference price on price and quantity : insights from business-to-business markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 640-654
Persistent link: https://www.econbiz.de/10009659302
Saved in:
3
The long-term effect of
marketing
strategy on brand sales
Ataman, M. Berk
;
Heerde, Harald J. van
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 866-882
Persistent link: https://www.econbiz.de/10008666392
Saved in:
4
Can uncertainty improve promotions?
Goldsmith, Kelly
;
Amir, On
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
Saved in:
5
The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie
;
Breugelmans, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
Saved in:
6
What drives immediate and ongoing word of mouth?
Berger, Jonah
;
Schwartz, Eric M.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
Saved in:
7
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
8
The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Saved in:
9
Cross-selling the right product to the right customer at the right time
Li, Shibo
;
Sun, Baohong
;
Montgomery, Alan
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009272393
Saved in:
10
Ties that bind : the impact of multiple types of ties with a customer on sales growth and sales volatility
Tuli, Kapil R.
;
Bharadwaj, Sundar G.
;
Kohli, Ajay Kumar
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10003947429
Saved in:
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