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~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of Consumer Research
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Faculty & research / Insead : working paper series
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of business research : JBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Foundations and Trends(R) in Marketing
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Handbook of pricing research in marketing
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Journal of Behavioral Decision Making
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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"There ain’t no such thing as a free lunch" : consumers’ reactions to pseudo-free offers
Dallas, Steven K.
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 900-915
Persistent link: https://www.econbiz.de/10011971275
Saved in:
2
Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran
;
Greenleaf, Eric A.
;
Meyvis, Tom
;
Morwitz, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
Saved in:
3
Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden
;
Chakravarti, Amitav
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 659-671
Persistent link: https://www.econbiz.de/10009235362
Saved in:
4
The ease-of-computation effect : the interplay of metacognitive experiences and naive theories in judgments of price differences
Thomas, Manoj
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10003810255
Saved in:
5
The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences
Thomas, Manoj
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10008165063
Saved in:
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