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~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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The Routledge companion to identity and consumption
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In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
2
How disgust enhances the effectiveness of fear appeals
Morales, Andrea C.
;
Wu, Eugenia C.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 383-393
Persistent link: https://www.econbiz.de/10009563637
Saved in:
3
How Disgust Enhances the Effectiveness of Fear Appeals
Morales, Andrea C
;
Wu, Eugenia C
;
Fitzsimons, Gavan J
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 383-394
Persistent link: https://www.econbiz.de/10009985826
Saved in:
4
How asking “who am I?” affects what consumers buy : the influence of self-discovery on consumption
Wu, Eugenia C.
;
Cutright, Keisha M.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 296-307
Persistent link: https://www.econbiz.de/10008988448
Saved in:
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