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Marktforschung
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Dhar, Ravi
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Wedel, Michel
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Journal of marketing research : JMR
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53,353
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ECONIS (ZBW)
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421
Contracts, extracontractual incentives, and ex post behavior in franchise channel relationships
Kashyap, Vishal
;
Antia, Kersi D.
;
Frazier, Gary L.
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10009524177
Saved in:
422
Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships
Kashyap, Vishal
;
Antia, Kersi D
;
Frazier, Gary L
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 260-277
Persistent link: https://www.econbiz.de/10009848174
Saved in:
423
Determining consumers' discount rates with field studies
Yao, Song
;
Mela, Carl F.
;
Chiang, Jeongwen
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
Saved in:
424
Determining Consumers' Discount Rates with Field Studies
Yao, Song
;
Mela, Carl F
;
Chiang, Jeongwen
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 822-841
Persistent link: https://www.econbiz.de/10010051932
Saved in:
425
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
Saved in:
426
Discovering How Advertising Grows Sales and Builds Brands
Bruce, Norris I
;
Peters, Kay
;
Naik, Prasad A
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10010051930
Saved in:
427
The discriminating consumer : product proliferation and willingness to pay for quality
Bertini, Marco
;
Wathieu, Luc
;
Iyengar, Sheena
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10009507248
Saved in:
428
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
Bertini, Marco
;
Wathieu, Luc
;
Iyengar, Sheena S
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10009830382
Saved in:
429
Does online community participation foster risky financial behavior?
Zhu, Rui Juliet
;
Dholakia, Utpal M.
;
Chen, Xinlei
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 394-407
Persistent link: https://www.econbiz.de/10009563596
Saved in:
430
Does Online Community Participation Foster Risky Financial Behavior?
Zhu, Rui
;
Dholakia, Utpal M
;
Chen, Xinlei
;
Algesheimer, …
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 394-408
Persistent link: https://www.econbiz.de/10009985827
Saved in:
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