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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Field research"
~subject:"USA"
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Journal of marketing theory and practice
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of market research : JMRS ; the journal of the Market Research Society
12
Journal of business research : JBR
8
Journal of marketing research : JMR
6
Business horizons
5
Journal of the Academy of Marketing Science
5
Qualitative market research : an international journal
5
Jahrbuch der Absatz- und Verbrauchsforschung
4
Quantitative marketing techniques and analyses
4
Report / Marketing Science Institute
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Harvard business review : HBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of historical research in marketing
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Qualitative marketing research : approaches, techniques and analysis
3
Report / Marketing Science Institute / Marketing Science Institute
3
The nature and scope of marketing research
3
The review of economics and statistics
3
Australasian marketing journal
2
Conference Board Reports
2
Discussion paper / Tinbergen Institute
2
Electronic markets : the international journal on networked business
2
Entrepreneurship, Marketing, Innovation
2
European journal of marketing : EJM
2
Farmers in the market economy : market organization and competitive behavior in relation to farmers' prices, costs and income
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Handbook of research in international marketing
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Handbook of research on ethnic and intra-cultural marketing
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International journal of wine business research : IJWBR
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International marketing review
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International's series in marketing
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Journal of business ethics : JOBE
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of fashion marketing and management
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ECONIS (ZBW)
11
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1
Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition
Mislavsky, Robert
;
Dietvorst, Berkeley
;
Simonsohn, Uri
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1092-1104
Persistent link: https://www.econbiz.de/10012405735
Saved in:
2
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
3
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
Saved in:
4
Abstracting empirical generalizations from private label brand research
Gooner, Richard A.
;
Nadler, S. Scott
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
Saved in:
5
Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
Saved in:
6
Quantitative approaches to consumer field research
Payne, Collin R.
;
Wansink, Brian
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 377-389
Persistent link: https://www.econbiz.de/10009383574
Saved in:
7
Designing web surveys in marketing research : does use of forced answering affect completion rates?
Albaum, Gerald S.
;
Roster, Catherine A.
;
Wiley, James
; …
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 285-293
Persistent link: https://www.econbiz.de/10003997687
Saved in:
8
"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
Saved in:
9
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
10
Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
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