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~isPartOf:"Journal of marketing theory and practice"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Markenführung
Marketing management
28
Marketingmanagement
28
Konsumentenverhalten
11
USA
7
United States
7
Brand management
3
Firm performance
3
Unternehmenserfolg
3
Advertising effects
2
Beziehungsmarketing
2
Brand image
2
Decision theory
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Entscheidungstheorie
2
Longitudinal analysis
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Längsschnittanalyse
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Markenimage
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Market share
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Marktanteil
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Measurement
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Messung
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New product development
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Personality psychology
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Persönlichkeitspsychologie
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Article
14
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Aufsatz in Zeitschrift
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14
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English
14
Author
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Sheth, Jagdish N.
2
Solomon, Michael R.
2
Alhouti, Sarah
1
Babakus, Emin
1
Besharat, Ali
1
Biong, Harald
1
Brown McCabe, Deborah
1
Butler, Timothy D.
1
Coley, Linda Silver
1
Cooper, Martha C.
1
Curran, James M.
1
D'Souza, Giles
1
Eastman, Jacqueline K.
1
Findley Musgrove, Carolyn
1
Griffin, Mitch
1
Healy, Brian C.
1
Hendrix, Philip E.
1
Howley, Michael J.
1
Iyer, Rajesh
1
Liao-Troth, Sara
1
Little, Joseph P.
1
McCabe, Jim
1
Mentzer, John T.
1
Morgan, Felicia N.
1
Nejad, Mohammad G.
1
Ozcan, Timucin
1
Romaniuk, Jenni
1
Sciarrino, JoAnn
1
Sett, Rahul Kumar
1
Sheinin, Daniel A.
1
Sherrell, Daniel L.
1
Silkoset, Ragnhild
1
Singh, Nitish
1
Steward, Michelle D.
1
Varki, Sajeev
1
Williams, Donnie F.
1
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Journal of marketing theory and practice
Journal of business research : JBR
87
Journal of retailing and consumer services
51
The journal of brand management : an international journal
51
Journal of marketing communications
42
The journal of product & brand management
36
Journal of strategic marketing
34
European journal of marketing : EJM
33
Journal of marketing
30
Journal of marketing management : MM
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
22
Journal of Islamic marketing : JIMA
20
Journal of retailing
20
Psychology & marketing
19
Business horizons
18
Marketing intelligence & planning
18
The journal of business & industrial marketing
18
The journal of consumer marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of wine business research : IJWBR
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The marketing review
14
Cogent business & management
13
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of retail & distribution management
12
International review on public and non-profit marketing
12
Journal of promotion management : innovations in planning and applied research
12
International marketing review
11
Journal of food products marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Marketing : ZFP ; journal of research and management
10
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ECONIS (ZBW)
14
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1
The effects of changing attribute composition on judgments about multifunctional products
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010484118
Saved in:
2
Consumer reactions to retailer’s religious affiliation : roles of belief congruence, religiosity, and cue strength
Alhouti, Sarah
;
Findley Musgrove, Carolyn
;
Butler, …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10010484120
Saved in:
3
The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.
;
Iyer, Rajesh
;
Liao-Troth, Sara
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
Saved in:
4
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
Saved in:
5
The loyalty continuum : differentiating between stages of loyalty development
Curran, James M.
;
Healy, Brian C.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 367-383
Persistent link: https://www.econbiz.de/10010510253
Saved in:
6
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
Saved in:
7
A product and a price bundle in an efficient choice set : how do choice framing and goal orientation influence preferences?
Sett, Rahul Kumar
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 285-298
Persistent link: https://www.econbiz.de/10010392223
Saved in:
8
Influentials and influence mechanisms in new product diffusion : an integrative review
Nejad, Mohammad G.
;
Sherrell, Daniel L.
;
Babakus, Emin
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010357866
Saved in:
9
The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald
;
Silkoset, Ragnhild
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
Saved in:
10
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
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