//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing theory and practice"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer loyalty"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Customer retention
10
Kundenbindung
10
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
3
Retail trade
3
USA
3
United States
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer satisfaction
2
Kundenzufriedenheit
2
Measurement
2
Messung
2
Viral marketing
2
Virales Marketing
2
Beziehungsmarketing
1
Brand
1
Brand loyalty
1
Community
1
Competitive strategy
1
Consumer information
1
Corporate reputation
1
Customer service
1
Dienstleistung
1
Dienstleistungssektor
1
Firmenimage
1
Gemeinschaft
1
Internet marketing
1
Italien
1
Italy
1
Kaufentscheidung
1
Kundenbindungsprogramm
1
Kundenservice
1
Loyalty program
1
Markenartikel
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Nachhaltigkeit
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
10
Language
All
English
10
Author
All
Amos, Clinton
1
Arnold, Todd J.
1
Beatty, Sharon E.
1
Briggs, Elten
1
Brockhaus, Sebastian
1
Brunetti, Federico
1
Burnham, Thomas A.
1
Bush, Alan J.
1
Confente, Ilenia
1
Curran, James M.
1
Fawcett, Amydee M.
1
Fawcett, Stanley E.
1
Fazal-e-Hasan, Syed
1
Harrison, Mary P.
1
Healy, Brian C.
1
Huang, Lei
1
Häubl, Gerald
1
Kang, Bohyeon
1
Knemeyer, A. Michael
1
Landry, Timothy D.
1
Leary, R. Bret
1
Lings, Ian N.
1
Moncrief, William C.
1
Mortimer, Gary
1
Neale, Larry
1
Noble, Stephanie M.
1
Oh, Sejo
1
Reynolds, Kristy E.
1
Shannahan, Kirby L. J.
1
Shannahan, Rachelle J.
1
Sivadas, Eugene
1
Suter, Tracy A.
1
Sánchez-Casado, Noelia
1
Tomaseti-Solano, Eva
1
Trifts, Valerie
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
Journal of retailing and consumer services
51
Journal of business research : JBR
29
The service industries journal
18
Cogent business & management
16
Journal of hospitality marketing & management
16
International journal of contemporary hospitality management
13
International journal of hospitality management
12
Psychology & marketing
12
The international journal of bank marketing : IJBM
12
Journal of the Academy of Marketing Science
11
The TQM journal : the international review of organizational improvement
11
Asia Pacific journal of marketing and logistics
10
Services marketing quarterly
10
The journal of services marketing
9
International journal of electronic customer relationship management : IJECRM
8
Journal of strategic marketing
8
Service business
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Australasian marketing journal
7
Harvard business review : HBR
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of quality & reliability management
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of consumer behaviour : an international research review
7
Marketing intelligence & planning
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of quality and service sciences
6
Inventi impact: retailing & consumer services
6
Journal of Islamic marketing
6
Journal of marketing analytics : JMA
6
Journal of open innovation : technology, market, and complexity
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Journal of service theory and practice : JSTP
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Tourism management : research, policies, practice
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
2
Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth
Burnham, Thomas A.
;
Leary, R. Bret
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 368-389
Persistent link: https://www.econbiz.de/10011951456
Saved in:
3
Please clap! : how customer service quality perception affects the authenticity of sustainability initiatives
Brockhaus, Sebastian
;
Amos, Clinton
;
Fawcett, Amydee M.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 396-420
Persistent link: https://www.econbiz.de/10011771059
Saved in:
4
How gratitude influences customer word-of-mouth intentions and involvement : the mediating role of affective commitment
Fazal-e-Hasan, Syed
;
Lings, Ian N.
;
Mortimer, Gary
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10011702501
Saved in:
5
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
6
The loyalty continuum : differentiating between stages of loyalty development
Curran, James M.
;
Healy, Brian C.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 367-383
Persistent link: https://www.econbiz.de/10010510253
Saved in:
7
Price versus nice? : how unfavorable price comparisons help retain customers
Trifts, Valerie
;
Huang, Lei
;
Häubl, Gerald
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10009777322
Saved in:
8
Beyond relationship quality : examining relationship management effectiveness
Kang, Bohyeon
;
Oh, Sejo
;
Sivadas, Eugene
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 273-287
Persistent link: https://www.econbiz.de/10009787445
Saved in:
9
The development of core retailer community functions
Arnold, Todd J.
;
Briggs, Elten
;
Landry, Timothy D.
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 243-255
Persistent link: https://www.econbiz.de/10009787450
Saved in:
10
Why customers feel locked into relationships : using qualitative research to uncover the lock-in factors
Harrison, Mary P.
;
Beatty, Sharon E.
;
Reynolds, Kristy E.
; …
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009688905
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->