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~isPartOf:"Journal of media business studies"
~isPartOf:"Schriften zu Marketing und Management"
~subject:"Mediennutzung"
~subject:"Mediensektor"
~subject:"Television programme"
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Search: subject_exact:"Communication media"
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Mediennutzung
Mediensektor
Television programme
Communication media
41
Kommunikationsmedien
41
Media industries
33
Brand management
7
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7
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Journal of media business studies
Schriften zu Marketing und Management
Political economies of the media : the transformation of the global media industries
12
Discussion papers / CEPR
11
Discussion paper series / IZA
8
Journal of public economics
8
The media industries and their markets : quantitative analyses
8
CESifo working papers
7
JMM : the international journal on media management
7
Reports and papers on mass communication
7
Advances in media, entertainment, and the arts (AMEA) book series
6
Handbook of media economics ; volume 1
6
Journal of communication management : an international journal
6
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
6
Technological forecasting & social change : an international journal
6
Corporate reputation review : an international journal
5
Journal of economic behavior & organization : JEBO
5
SpringerLink / Bücher
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The journal of media economics
5
Working paper
5
Young consumers : insight and ideas for responsible marketers
5
Corporate communications : an international journal
4
Economics letters
4
Gender in management : an international journal
4
HWWA-Report
4
Journal of business research : JBR
4
Lehrbuch
4
Media-Perspektiven
4
Reihe Medienstrukturen
4
Review of accounting studies
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
4
Applied economics
3
Asia Pacific journal of marketing and logistics
3
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
3
Aus Politik und Zeitgeschichte : APuZ
3
Communication arts books
3
Darden Case
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
ECONtribute discussion paper
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ECONIS (ZBW)
35
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1
"Young people are on YouTube" : industry notions on streaming and youth as a new media generation
Sundet, Vilde Schanke
;
Lüders, Marika
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10014319844
Saved in:
2
What can be learnt from failures in the sports media business? : a case study of the Mediapro crash in football media rights in France
Feuillet, A.
;
Alem, A.
;
Durand, Christophe
;
Terrien, M.
; …
- In:
Journal of media business studies
21
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014511878
Saved in:
3
Media firms' preparedness and coping strategies in the emergence of social media : a case of Tanzania
Masele, Juma James
;
Joseph, Regina
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 339-363
Persistent link: https://www.econbiz.de/10014438636
Saved in:
4
Enough drama and horror IRL : how the COVID-19 pandemic changed TV consumption
Kim, Danny D. E.
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 72-92
Persistent link: https://www.econbiz.de/10014234943
Saved in:
5
Exploring the dimensions of media brand trust : a contemporary integrative approach
Chan-Olmsted, Sylvia M.
;
Kim, Julia Hyehyun
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10014234987
Saved in:
6
Customer engagement behaviour in the media and technology industry : a quantitative content analysis of content types and COVID-19 context
Wenzel, Sina
;
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 241-263
Persistent link: https://www.econbiz.de/10014319845
Saved in:
7
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
8
Transforming media : reviewing the issues and contexts of change in media management research
Malmelin, Nando
;
Virta, Sari
;
Kuismin, Ari
- In:
Journal of media business studies
19
(
2022
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10013357162
Saved in:
9
The adoption of emerging technology-driven media innovations : a comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries
Zabel, Christian
;
Telkmann, Verena
- In:
Journal of media business studies
18
(
2021
)
4
,
pp. 235-266
Persistent link: https://www.econbiz.de/10012801771
Saved in:
10
Pioneering the media convergence : lifestyle media production in the digital age in China
Li, Xiaoqin
;
Gong, Xiaojing
;
Mou, Runrun
- In:
Journal of media business studies
18
(
2021
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10012801775
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