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~isPartOf:"Journal of media business studies"
~subject:"Brand management"
~subject:"United States"
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Brand management
United States
Fernsehwerbung
4
Television advertising
4
USA
2
Advertising
1
Advertising effects
1
Advertising jingles
1
Conjoint analysis
1
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Musik
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Musikwirtschaft
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Television
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Coffey, Amy Jo
1
El Badawy, Heba Y.
1
Klopfenstein, Bruce C.
1
Taher, Ahmed
1
Wurst, John C.
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Journal of media business studies
Journal of advertising research
30
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of promotion management : JPM
6
International journal of advertising : the quarterly review of marketing communications
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
JMM : the international journal on media management
4
Journal of marketing communications
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
The journal of media economics
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Brand Content : die Marke als Medienereignis
2
Canadian journal of agricultural economics : CJAE
2
Health marketing quarterly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of global marketing
2
Journal of the Academy of Marketing Science
2
Kellogg on advertising & media : the Kellogg School of Management
2
Marketing intelligence & planning
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
Advertising in new formats and media : current research and implications for marketers
1
American economic journal
1
American economic review
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
Discussion paper series / IZA
1
Donald McGannon Communication Research Center's Everett C. Parker book series
1
Eastern economic journal
1
Economic inquiry : journal of the Western Economic Association International
1
Engaging consumers through branded entertainment and convergent media
1
Eurasian business review
1
Gabler Edition Wissenschaft
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business excellence : IJBEX
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ECONIS (ZBW)
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1
The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
2
Audience as product : identifying advertiser preferences
Coffey, Amy Jo
;
Wurst, John C.
- In:
Journal of media business studies
9
(
2012
)
4
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009735182
Saved in:
3
The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C.
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
Saved in:
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