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~isPartOf:"Journal of philanthropy and marketing"
~isPartOf:"Nonprofit marketing : sectoral applications"
~subject:"Markenimage"
~subject:"Nonprofit-Organisation"
~subject:"Studierende"
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Markenimage
Nonprofit-Organisation
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Nonprofit marketing
31
Nonprofit-Marketing
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18
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13
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8
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Journal of philanthropy and marketing
Nonprofit marketing : sectoral applications
Journal of nonprofit & public sector marketing
26
International review on public and non-profit marketing
22
International journal of nonprofit and voluntary sector marketing
13
Journal of marketing for higher education
12
Nonprofit management & leadership
12
Nonprofit and voluntary sector quarterly
8
Journal of business research : JBR
6
International journal of nonprofit & voluntary sector marketing
5
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
5
The evolution of nonprofit marketing
4
Australasian marketing journal
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
National Bureau of Economic Research Conference Report
3
Nonprofit-PR
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Psychology & marketing
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The Jossey-Bass handbook of nonprofit leadership and management
3
A National Bureau of Economic Research conference report
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Administrative Sciences : open access journal
2
European journal of marketing
2
European journal of marketing : EJM
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing
2
Journal of strategic marketing
2
Management : journal of contemporary management issues
2
Management communication quarterly : an international journal
2
Marketing theory
2
PR-Praxis
2
Public relations in the nonprofit sector : theory and practice
2
Services marketing quarterly
2
Sport management review
2
Springer Reference Wirtschaft
2
The AFP/Wiley Fund Development Ser
2
The Routledge companion to nonprofit marketing
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ECONIS (ZBW)
18
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1
A thematic analysis of fundraiser characteristics in high-quality major donor fundraising relationships in US higher education
Shaker, Genevieve G.
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014318428
Saved in:
2
The state-of-the-art and future research directions in bequest fundraising by nonprofit organizations : a systematic literature review
Bizzarri, Alex
;
Cardinali, Silvio
- In:
Journal of philanthropy and marketing
28
(
2023
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014318444
Saved in:
3
Evaluation in nonprofit organizations : a defense of perception as a managerial and scientific tool
Plaisance, Guillaume
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014439361
Saved in:
4
Characteristics that predict volunteer retention and fundraising in community-based challenge events
Dunn, Jeff
;
Ng, Shu Kay
;
Hyde, Melissa K.
;
Legg, Melissa
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-7
Persistent link: https://www.econbiz.de/10013460869
Saved in:
5
Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.
;
Geegan, Sarah A.
;
Pfeiffer, Samantha N.
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014450569
Saved in:
6
Donor recognition : a double-edged sword in charitable giving
Luo, Jun
;
Gao, Guanlin
- In:
Journal of philanthropy and marketing
28
(
2023
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014239979
Saved in:
7
Cash may be king, but goods are queen : marketing for noncash donations by nonprofit organizations
Johnson, Brian Lee
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10014318434
Saved in:
8
From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
9
The scope of "marketing" research in the nonprofit sector : lessons from the last 20 years literature
Jung, Jihye
;
Kim, Minjung
;
Suh, Jiwon
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438972
Saved in:
10
Online social network fundraising : threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
Saved in:
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