//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zeitungsanzeige"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Print advertising
15
Printwerbung
15
Advertising effects
5
Werbewirkung
5
Advertising
4
Internet marketing
4
Werbung
4
advertising
4
Consumer behaviour
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
Newspaper
2
Perception
2
Sales promotion
2
Target group
2
Verkaufsförderung
2
Wahrnehmung
2
Zeitung
2
Zielgruppe
2
newspapers
2
Advertising planning
1
Austria
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Bildverarbeitung
1
Brand image
1
Brand management
1
Business ethics
1
Celebrity endorsement
1
Celebrity-Werbung
1
Competition
1
Confidence
1
Consumer goods industry
1
Consumer goods marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Creativity
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Athey, Susan
1
Beerli-Palacio, Asunción
1
Calvano, Emilio
1
Chandra, Ambarish
1
Gans, Joshua
1
Kaiser, Ulrich
1
Lees, Gavin
1
Martín-Santana, Josefa D.
1
Winchester, Maxwell
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Management science : journal of the Institute for Operations Research and the Management Sciences
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of hospitality marketing & management
2
Journal of international consumer marketing
2
Working paper
2
American economic journal : a journal of the American Economic Association
1
Business and Economic Research : BER
1
CESifo working papers
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / CEPR
1
Eurasian business review
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Japan and the world economy : international journal of theory and policy
1
Journal for global business advancement : JGBA
1
Journal of business-to-business marketing
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international selling and sales management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Multichannel-Management
1
NBER Working Paper
1
NBER working paper series
1
NET Institute Working Paper
1
NHH Dept. of Finance & Management Science Discussion Paper
1
Quantitative marketing and economics : QME
1
Revue d'économie politique
1
Schriften zur empirischen Forschung und quantitativen Unternehmensplanung
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
2
An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
3
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
4
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->