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~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~language:"swe"
~subject:"Corporate social responsibility"
~subject:"Crisis management"
~subject:"Social web"
~subject:"Strategisches Management"
~subject:"Theory"
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Corporate social responsibility
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7
Advertising
6
Communication
6
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public relations
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Kim, Sojung
2
Melanthiou, Yioula
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Journal of promotion management : JPM
Corporate communications : an international journal
122
Journal of business ethics : JOBE
67
Journal of communication management : an international journal
58
Journal of business research : JBR
52
Corporate social responsibility and environmental management
37
International journal of business communication : IJBC ; a publication of the Association of Business Communication
36
The handbook of crisis communication
23
Journal of marketing communications
22
Corporate reputation review : an international journal
21
Business strategy and the environment
19
Management communication quarterly : an international journal
19
Business horizons
18
Journal of communication management
18
International journal of business communication : IJBC : a publication of the Association for Business Communication
15
Journal of business ethics : JBE
15
Accounting, auditing & accountability journal
14
Business & society
14
Journal of accounting & economics
14
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
13
The Routledge handbook of strategic communication
13
New media and public relations
12
Games and economic behavior
11
Journal of business strategy
11
Journal of nonprofit & public sector marketing
11
Routledge new directions in public relations and communication research
11
The accounting review : a publication of the American Accounting Association
11
Tourism management : research, policies, practice
11
Communicating corporate social responsibility : perspectives and practice
10
Crisis communication : practical PR strategies for reputation management and company survival
10
Darden Case
10
Economics letters
10
Harvard business review : HBR
10
Management decision : MD
9
Public Relations
9
Strategic corporate communication in the digital age
9
International journal of advertising : the review of marketing communications
8
The Rand journal of economics
8
The handbook of communication and corporate social responsibility
8
The review of financial studies
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ECONIS (ZBW)
14
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1
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
2
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
3
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
4
What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun
;
Bortree, Denise Sevick
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
Saved in:
5
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
6
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
7
Corporate communication or McCommunication? : considering a McDonaldization of corporate communication hypothesis
Verhoeven, Piet
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 267-277
Persistent link: https://www.econbiz.de/10011305243
Saved in:
8
Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
Saved in:
9
Responses toward corporate crisis and corporate advertising
Kim, Sojung
;
Atkinson, Lucy Jane
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
Saved in:
10
The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.
;
Ghosh, Paromita
;
Griggs, Traci D.
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 537-552
Persistent link: https://www.econbiz.de/10010467274
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