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~isPartOf:"Journal of promotion management : JPM"
~source:"econis"
~subject:"advertising"
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Search: subject_exact:"Impact of advertising"
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advertising
Advertising effects
116
Werbewirkung
116
Consumer behaviour
60
Konsumentenverhalten
60
Advertising
53
Werbung
53
Brand management
25
Markenführung
25
Internet marketing
22
Online-Marketing
22
Brand image
18
Markenimage
18
Product Placement
16
Product placement
16
Brand
14
Markenartikel
14
Celebrity endorsement
13
Celebrity-Werbung
13
USA
13
United States
13
product placement
11
Sales promotion
9
Verkaufsförderung
9
Cultural identity
8
Emotion
8
Kulturelle Identität
8
Marketing management
8
Marketingmanagement
8
Fernsehwerbung
7
Television advertising
7
Psychology of advertising
6
Sexuality
6
Sexualität
6
Werbepsychologie
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content analysis
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China
5
Film industry
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Filmwirtschaft
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Green marketing
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Amyx, Douglas Alan
1
Attaran, Sharmin
1
Beerli-Palacio, Asunción
1
Bhakar, Shailja
1
Brubaker, Pamela
1
Chan, Agnes S.
1
Cheung, Mei-chun
1
Deshpande, Sameer
1
Erdogan, B. Zafer
1
Fan, Nicole H.
1
Fowler, Kendra
1
Freeman, Jason
1
Harmon-Kizer, Tracy R.
1
Lees, Gavin
1
Lumpkin, James R.
1
Martín-Santana, Josefa D.
1
McLaren-Hankin, Yvonne
1
Morris, Pamela K.
1
Notarantonio, Elaine M.
1
Paul, Justin
1
Quigley, Charles J.
1
Seipel, Melissa
1
Sze, Sophia L.
1
Thomas, Veronica L.
1
Waller, David S.
1
Winchester, Maxwell
1
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Journal of promotion management : JPM
Journal of marketing communications
32
International journal of advertising : the review of marketing communications
22
International journal of advertising : the quarterly review of marketing communications
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of marketing research : JMR
11
Journal of promotion management : innovations in planning and applied research
11
Psychology & marketing
10
International journal of internet marketing and advertising : IJIMA
9
Journal of marketing
9
Journal of marketing research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of global marketing
4
Marketing science
4
Applied economics
3
Health marketing quarterly
3
International journal of consumer studies
3
International journal of marketing : IJM ; formerly Der Markt
3
International journal of technology marketing : IJTMkt
3
Journal of euromarketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of travel and tourism marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
CESifo working papers
2
Central European business review : CEBR
2
Cogent business & management
2
Economics, management and financial markets
2
History of retailing and consumption
2
Improving decision making in real-time bidding
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of financial services marketing : JFSM
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of global fashion marketing : JGfM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international consumer marketing
2
Journal of macromarketing
2
Journal of marketing management : MM
2
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ECONIS (ZBW)
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11
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1
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
2
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
3
Looking through outdoor advertising images for beauty in Argentina, Chile, Hungary, and Romania
Morris, Pamela K.
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 791-812
Persistent link: https://www.econbiz.de/10011799604
Saved in:
4
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
5
Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan
;
Lumpkin, James R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
Saved in:
6
An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
7
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
8
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
9
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
10
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
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