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~isPartOf:"Journal of promotion management : JPM"
~source:"econis"
~subject:"product placement"
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Search: subject_exact:"Impact of advertising"
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product placement
Advertising effects
116
Werbewirkung
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Consumer behaviour
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Advertising
53
Werbung
53
Brand management
25
Markenführung
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Online-Marketing
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Brand image
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Product Placement
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Product placement
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advertising
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Verkaufsförderung
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Cultural identity
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Fernsehwerbung
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Television advertising
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Psychology of advertising
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content analysis
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China
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Chen, Huan
3
Chan, Fanny Fong Yee
2
Wang, Ye
2
Bernal, Jorge
1
Brubaker, Pamela
1
Craig, Clay
1
Dai, Tingting
1
Flynn, Mark A.
1
Freeman, Jason
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Holody, Kyle J.
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Kim, Sojung
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Lin, En-ying
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Liu, Fang
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Patwardhan, Hemant
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Patwardhan, Padmini
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Redondo, Ignacio
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Seipel, Melissa
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Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Health marketing quarterly
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of food products marketing
1
Journal of international business and economics : JIBE
1
Journal of international consumer marketing
1
Journal of macromarketing
1
Journal of marketing and consumer behaviour in emerging markets
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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Marketing science
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
2
Name dropping and product mentions : branding in popular music lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
3
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
4
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
5
When fiction becomes fact : effect of reverse product placement on consumer attitudes
Patwardhan, Hemant
;
Patwardhan, Padmini
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10011532975
Saved in:
6
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
7
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
8
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
9
A critical realist and multimethodology framework for product placement research
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011305239
Saved in:
10
Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun
;
Kim, Sojung
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
Saved in:
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