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~isPartOf:"Journal of promotion management : JPM"
~subject:"Behavioural finance"
~subject:"Dienstleistungsqualität"
~subject:"Werbewirkung"
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Behavioural finance
Dienstleistungsqualität
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Emotion
17
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11
Advertising effects
8
Personality psychology
4
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Journal of promotion management : JPM
International journal of hospitality management
55
Journal of business research : JBR
49
Journal of retailing and consumer services
36
International journal of contemporary hospitality management
21
Journal of advertising research
20
Journal of marketing communications
18
Psychology & marketing
17
International journal of advertising : the review of marketing communications
15
Journal of hospitality marketing & management
15
Journal of travel and tourism marketing
13
The journal of services marketing
13
European journal of marketing : EJM
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : innovations in planning and applied research
10
Marketing letters : a journal of research in marketing
9
The service industries journal
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing management : MM
8
Journal of service research : JSR
8
Marketing : ZFP ; journal of research and management
8
Service business
8
Tourism management perspectives : TMP
8
Health marketing quarterly
7
International review on public and non-profit marketing
7
Journal of service research
7
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
7
Tourism management : research, policies, practice
7
Finance research letters
6
International journal of quality and service sciences
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of consumer behaviour : an international research review
6
Journal of current issues and research in advertising : JCIRA
6
Journal of service management
6
Journal of service theory and practice : JSTP
6
Journal of the Academy of Marketing Science
6
Services marketing quarterly
6
Total quality management & business excellence
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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1
From elicitation to persuasion : assessing the structure and effectiveness of differential emotions in anti-drunk-driving campaigns
Becheur, Imene
;
Das, Amit
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011875331
Saved in:
2
Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
Saved in:
3
Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
Saved in:
4
Understanding promotional service interactions through social exchange theory of affect
Mukherjee, Tuheena
;
Bhal, Kanika T.
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 689-707
Persistent link: https://www.econbiz.de/10011799558
Saved in:
5
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
6
How to influence the brand attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
Saved in:
7
The impact of sexual imagery in advertising : comparing Hispanics’ and Non-Hispanics’ attitudes and responses toward print ads
Kelsmark, Kevin Ann
;
Dion, Paul
;
Abratt, Russell
; …
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10009238577
Saved in:
8
The effects of idealized advertising imagery on social comparisons, psychological and emotional outcomes, and consumer vulnerability : a conceptual model
Watson, Stevie
;
Wells, Cassandra D.
;
Hudson, Elania Jemison
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 407-417
Persistent link: https://www.econbiz.de/10009422509
Saved in:
9
Audience engagement and its effects on product placement recognition
Scott, Jane
;
Craig-Lees, Margaret
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10003974790
Saved in:
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