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~isPartOf:"Journal of promotion management : JPM"
~subject:"Firmenimage"
~subject:"Social web"
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Firmenimage
Social web
Public relations
33
Öffentlichkeitsarbeit
33
Social Web
7
Advertising
6
Communication
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Kommunikation
6
Werbung
6
Internet marketing
5
Online-Marketing
5
public relations
5
Beziehungsmarketing
4
Brand image
4
Brand management
4
Crisis management
4
Krisenmanagement
4
Markenführung
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social media
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corporate social responsibility
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Melanthiou, Yioula
2
Becker, Kip
1
Bortree, Denise Sevick
1
Carr, Caleb T.
1
Ghosh, Paromita
1
Go, Eun
1
Gomes, Daniela Gonçalves
1
Griggs, Traci D.
1
Han, Jiyoon
1
Hayes, Rebecca A.
1
Kim, Dong Hoo
1
Komodromos, Marcos
1
Loureiro, Sandra Maria Correia
1
Nobre, Helena
1
Papasolomou, Ioanna
1
Searson, Eileen M.
1
Sung, Yoon Hi
1
Waters, Richard D.
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Journal of promotion management : JPM
Corporate communications : an international journal
64
Journal of communication management : an international journal
36
Journal of business research : JBR
33
Corporate reputation review : an international journal
32
Journal of business ethics : JOBE
22
SpringerLink / Bücher
19
Journal of marketing communications
17
International journal of business communication : IJBC ; a publication of the Association of Business Communication
15
Harvard-Business-Manager : das Wissen der Besten
10
Harvard business review : HBR
9
Springer eBook Collection
9
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
Business horizons
8
European journal of marketing : EJM
8
Journal of communication management
8
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Corporate reputation review
7
Journal of business strategy
7
Journal of nonprofit & public sector marketing
7
PR-Praxis
7
Research
7
Strategic corporate communication in the digital age
7
The journal of brand management : an international journal
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
International journal of advertising : the review of marketing communications
6
Journal of marketing management : MM
6
Marketing intelligence & planning
6
New media and public relations
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
The handbook of crisis communication
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Tourism management : research, policies, practice
6
Administrative Sciences : open access journal
5
Central European business review : CEBR
5
Ethical practice of social media in public relations
5
Journal of business ethics : JBE
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Journal of strategic marketing
5
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ECONIS (ZBW)
8
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1
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
2
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
3
The corporate side of the blogosphere : examining the variations of design and engagement among fortune 500 blogs
Waters, Richard D.
;
Ghosh, Paromita
;
Griggs, Traci D.
; …
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 537-552
Persistent link: https://www.econbiz.de/10010467274
Saved in:
4
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
5
What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun
;
Bortree, Denise Sevick
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
Saved in:
6
Corporate reputation through strategic corporate social responsibility : insights from service industry companies
Komodromos, Marcos
;
Melanthiou, Yioula
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 470-480
Persistent link: https://www.econbiz.de/10010489056
Saved in:
7
Social network reputation management : an international study
Becker, Kip
;
Nobre, Helena
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
Saved in:
8
Social media : marketing public relations' new best friend
Papasolomou, Ioanna
;
Melanthiou, Yioula
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 319-328
Persistent link: https://www.econbiz.de/10009621073
Saved in:
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