//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
165
Konsumentenverhalten
165
Advertising effects
116
Werbewirkung
116
Advertising
82
Werbung
82
Brand management
67
Markenführung
67
Internet marketing
55
Online-Marketing
55
Brand image
47
Markenimage
47
USA
42
United States
42
Sales promotion
41
Verkaufsförderung
41
Public relations
33
Öffentlichkeitsarbeit
33
Social Web
31
Social web
31
Brand
29
Markenartikel
29
Marketing management
29
Marketingmanagement
29
Product Placement
29
Product placement
29
Beziehungsmarketing
23
Relationship marketing
23
advertising
20
Corporate Social Responsibility
17
Corporate social responsibility
17
Emotion
17
Cultural identity
16
Kulturelle Identität
16
Fernsehwerbung
15
Sponsoring
15
Sponsorship
15
Television advertising
15
Celebrity endorsement
14
Celebrity-Werbung
14
more ...
less ...
Online availability
All
Undetermined
172
Type of publication
All
Article
488
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
414
Aufsatz in Zeitschrift
414
Collection of articles of several authors
12
Sammelwerk
12
Case study
3
Fallstudie
3
Language
All
English
415
Undetermined
86
Author
All
Phau, Ian
12
Melanthiou, Yioula
8
Chung, Hwiman
6
Ahn, Euijin
5
Loureiro, Sandra Maria Correia
5
McClung, Steven
5
Morimoto, Mariko
5
Spais, George S.
5
Vrontis, Demetris
5
Arora, Anshu
4
Beheshti, Hooshang M.
4
Cheah, Isaac
4
Dardis, Frank E.
4
Heiser, Robert S.
4
Ledingham, John A.
4
Lee, Wei-Na
4
Oghazi, Pejvak
4
Ong, Beng Soo
4
Park, Jin Seong
4
Shi, Lei
4
Sierra, Jeremy J.
4
Thrassou, Alkis
4
Arli, Denni
3
Arora, Amit
3
Baack, Daniel W.
3
Bjerke, Rune
3
Chen, Huan
3
Cruz Ros, Sonia
3
Dix, Steve
3
Jeong, Yongick
3
Kalliny, Morris
3
Kim, Sojung
3
Lee, Sang Yeal
3
Meng, Juan
3
Moffitt, Mary Anne
3
Muehling, Darrel D.
3
Muralidharan, Sidharth
3
Papasolomou, Ioanna
3
Park, Jae Hee
3
Podnar, Klement
3
more ...
less ...
Published in...
All
Journal of promotion management : JPM
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,836
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,192
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
more ...
less ...
Source
All
ECONIS (ZBW)
414
OLC EcoSci
86
USB Cologne (EcoSocSci)
1
Showing
51
-
60
of
501
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
52
Can social media campaigns backfire? : exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification
Arli, Denni
;
Dietrich, Timo
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 834-850
Persistent link: https://www.econbiz.de/10011799616
Saved in:
53
Cause I'll feel good! : an investigation into the effects of anticipated emotions and personal moral norms on consumer pro-environmental behavior
Rezvani, Zeinab
;
Jansson, Johan
;
Bengtsson, Maria
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011729502
Saved in:
54
Consumer attitudes toward online advertising : the moderating role of personality
Souiden, Nizar
;
Chtourou, Saber
;
Korai, Bernard
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
Saved in:
55
Consumer perceptions of precise vs. just-below prices in retail settings
Peev, Plamen P.
;
Mayer, James Mark
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 673-688
Persistent link: https://www.econbiz.de/10011799557
Saved in:
56
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
57
A content analysis of bonus pack promotions
Carlson, Jay
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 930-950
Persistent link: https://www.econbiz.de/10011799661
Saved in:
58
Corporate sponsorships in schools : altruism and ethical judgments
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Salazar, Ronald J.
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10011729467
Saved in:
59
Costly signaling : Asian Americans and the role of ethnicity in the willingness to pay more for socially responsible products
Lee, Yoon-Joo
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 277-302
Persistent link: https://www.econbiz.de/10011729552
Saved in:
60
Cultural differences in online community motivations : exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 633-653
Persistent link: https://www.econbiz.de/10011799550
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->