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~isPartOf:"Journal of promotion management : JPM"
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Consumer behaviour
165
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165
Advertising effects
116
Werbewirkung
116
Advertising
82
Werbung
82
Brand management
67
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55
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Phau, Ian
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Journal of promotion management : JPM
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
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MPRA Paper
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Chemical week
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Oil & gas journal : international petroleum news and technology
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Working paper / National Bureau of Economic Research, Inc.
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Forbes : business and finance
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IZA Discussion Papers
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Business week / European edition : BW
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Economic and political weekly : a Sameeksha Trust publ
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Maschinenmarkt : MM ; das Industriemagazin
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
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Le moniteur du commerce international : le MOCI
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Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
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Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
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Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,192
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
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ECONIS (ZBW)
414
OLC EcoSci
86
USB Cologne (EcoSocSci)
1
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71
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo
;
Ahn, Hoyoung
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
Saved in:
72
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
73
Is background music effective on retail websites?
Wang, Liz
;
Baker, Julie
;
Wakefield, Kirk
;
Wakefield, Robin
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011729452
Saved in:
74
Just do it : managing IT and cyber risks to protect the value creation
Gaudenzi, Barbara
;
Siciliano, Giorgia
- In:
Journal of promotion management : JPM
23
(
2017
)
3
,
pp. 372-385
Persistent link: https://www.econbiz.de/10011729573
Saved in:
75
Keeping up with the Kardashians : consumers' intention to engage in cosmetic surgery
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10011729509
Saved in:
76
Looking through outdoor advertising images for beauty in Argentina, Chile, Hungary, and Romania
Morris, Pamela K.
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 791-812
Persistent link: https://www.econbiz.de/10011799604
Saved in:
77
The mediating effects of employee-company identification on the relationship between ethics, corporate social responsibility, and organizational citizenship behavior
El-Kassar, Abdul-Nasser
;
Yunis, Manal
;
El Khalil, Raed
- In:
Journal of promotion management : JPM
23
(
2017
)
3
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011729609
Saved in:
78
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
79
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
80
Modeling the effects of sponsorship-linked marketing : when does memory matter?
DeGaris, Laurence
;
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 320-339
Persistent link: https://www.econbiz.de/10011729559
Saved in:
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