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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Search: subject:"branding"
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Konsumentenverhalten
Social web
Markenführung
443
Brand management
442
Markenpolitik
243
Consumer behaviour
171
Markenimage
163
Brand image
150
Deutschland
121
Germany
119
Markenartikel
106
Brand
102
Beziehungsmarketing
80
Relationship marketing
80
Online-Marketing
60
Personalmarketing
58
Internet marketing
57
Social Web
56
Marketingmanagement
49
HR marketing
48
Werbewirkung
47
Advertising effects
46
Marketing management
46
Theorie
43
Theory
43
Marketing
36
Erfolgsfaktor
24
Luxury goods
24
Luxusgüter
24
Success factor
23
Brand architecture
22
Corporate reputation
22
Firmenimage
22
Marke
22
Werbung
21
Emotion
20
Markenarchitektur
20
Personalbeschaffung
20
Strategisches Management
20
Advertising
19
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Undetermined
180
Free
5
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Article
128
Book / Working Paper
64
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Article in journal
129
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129
Hochschulschrift
14
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5
Konferenzschrift
2
Collection of articles of several authors
1
Lehrbuch
1
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1
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Language
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English
148
German
44
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Loureiro, Sandra Maria Correia
7
Martínez-López, Francisco J.
6
Gázquez-Abad, Juan Carlos
5
Baumgarth, Carsten
3
Gutjahr, Gert
3
Japutra, Arnold
3
Manoli, Argyro Elisavet
3
Martin, Brett
3
Sarmento, Eduardo Moraes
3
Yang, Jing
3
Bilro, Ricardo Godinho
2
Büttner, Miriam
2
Casidy, Riza
2
Gernsheimer, Oliver
2
Goyal, Anita
2
Guerreiro, João Pedro Silva Martins
2
Huber, Frank
2
Ibrahim, Blend
2
Kumar, Vikas
2
Michaelidou, Nina
2
Raab, Gerhard
2
Rempel, Jan Eric
2
Rita, Paulo
2
Schindler, Maik
2
Simkin, Lyndon
2
Strebinger, Andreas
2
Theobald, Elke
2
Verma, Pranay
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abratt, Russell
1
Afshardoost, Mona
1
Aguilar-Illescas, Rocio
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahn, Jiseon
1
Ailawadi, Kusum L.
1
Aimé, Isabelle
1
Akbar, Muhammad Imad Ud Din
1
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Institution
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Published in...
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Journal of promotion management : innovations in planning and applied research
Journal of strategic marketing
SpringerLink / Bücher
Journal of business research : JBR
446
The journal of product & brand management
297
The journal of brand management : an international journal
296
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
85
European journal of marketing : EJM
82
International journal of hospitality management
74
Marketing intelligence & planning
68
International journal of advertising : the review of marketing communications
64
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of international consumer marketing
61
Journal of marketing management : MM
61
Journal of the Academy of Marketing Science
58
Journal of marketing
53
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of promotion management : JPM
50
International marketing review
49
Cogent business & management
48
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
The journal of consumer marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
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ECONIS (ZBW)
192
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192
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1
To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mein, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
4
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
5
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
6
The moderating effect of the use of virtual reality technologies in the
branding
of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
7
Guest editorial: contemporary Issues in luxury marketing and
branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
8
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
9
A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
Saved in:
10
The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
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