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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"SpringerLink / Bücher"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Konsumentenverhalten
Social web
Markenführung
328
Brand management
327
Markenpolitik
243
Deutschland
121
Germany
119
Consumer behaviour
105
Markenimage
105
Brand image
92
Markenartikel
65
Brand
61
Personalmarketing
55
Beziehungsmarketing
53
Relationship marketing
53
Online-Marketing
48
HR marketing
45
Internet marketing
45
Social Web
43
Theorie
43
Theory
43
Werbewirkung
39
Advertising effects
38
Marketing
32
Marketingmanagement
25
Erfolgsfaktor
22
Marke
22
Marketing management
22
Success factor
21
Personalbeschaffung
19
Verbraucherverhalten
19
Strategisches Management
18
Handelsmarke
17
Luxury goods
17
Luxusgüter
17
Brand architecture
16
Markenarchitektur
16
Werbung
16
Corporate reputation
15
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15
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64
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English
81
German
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Loureiro, Sandra Maria Correia
7
Martínez-López, Francisco J.
6
Gázquez-Abad, Juan Carlos
5
Baumgarth, Carsten
3
Gutjahr, Gert
3
Sarmento, Eduardo Moraes
3
Yang, Jing
3
Bilro, Ricardo Godinho
2
Büttner, Miriam
2
Gernsheimer, Oliver
2
Guerreiro, João Pedro Silva Martins
2
Huber, Frank
2
Ibrahim, Blend
2
Raab, Gerhard
2
Rempel, Jan Eric
2
Rita, Paulo
2
Schindler, Maik
2
Strebinger, Andreas
2
Theobald, Elke
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Aguilar-Illescas, Rocio
1
Ailawadi, Kusum L.
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amjad, Fiza
1
Anaya-Sánchez, Rafael
1
Anghelcev, George
1
Ardekani, Saeid Saeida
1
Arnhold, Ulrike
1
Aslam, Madiha
1
Azevedo, António
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Banerjee, Neelotpaul
1
Bang Nguyen Viet
1
Basaran Borsai, Anne Marie
1
Bauer, András
1
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Published in...
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Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
Journal of business research : JBR
446
The journal of product & brand management
297
The journal of brand management : an international journal
296
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
83
European journal of marketing : EJM
82
International journal of hospitality management
74
Marketing intelligence & planning
68
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of advertising : the review of marketing communications
62
Journal of international consumer marketing
61
Journal of marketing management : MM
61
Journal of strategic marketing
60
Journal of marketing
53
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of the Academy of Marketing Science
52
Journal of promotion management : JPM
50
International marketing review
49
Cogent business & management
48
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
The journal of consumer marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
European journal of marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
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ECONIS (ZBW)
125
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41
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
42
Does micro-blogging lead to a more positive attitude toward a brand? : a perspective of cultivation theory
Wei, Yujie
;
MacIntyre, Faye S.
;
Straub, Detmar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 504-523
Persistent link: https://www.econbiz.de/10012179139
Saved in:
43
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
44
Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
45
Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 569-592
Persistent link: https://www.econbiz.de/10012179143
Saved in:
46
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
47
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
48
Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
Saved in:
49
Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers' responses to wearables advertising
Wang, Ruoxu
;
Huang, Yan
;
Anghelcev, George
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
Saved in:
50
Building customer-brand relationships through customer brand engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
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